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Dutch lifestyle denim brand Chasin’ launched last week during the Pitti Uomo tradeshow their latest collaboration: Royal Attitude. With this collab Chasin’ recycled uniforms from the Royal Netherlands Navy. The project was conceived together with James Veenhoff, founder of House of Denim Amsterdam.

Royal Attitude will be a seasonal part of the Chasin’ collection as of now. Through recycling of naval pieces Chasin’ created 2 stand out jeans, both in a 11,5oz quality. 1 is the iconic Ego jeans, which is the brand’s representation of the classic 5 pocket, with added stretch. A more contemporary fit is the cropped chino fit. For these jeans unique washes were created, inspired by the ocean. Next to the denims, the collection contains a denim jacket and several tops. Collection in stores from January 2017.

Congrats guys with the launch of this great and creative idea. Jeans and Navy are a perfect match!

Chasin’ X Royal Attitude

Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (2)
Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (1)
Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (13)
Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (12)

Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (3)Royal Attitude launch at Pitti Uomo – Italy

Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (10)

Jan Peters (Founder Chasin’) with James Veenhoff

Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (8)
Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (4)
Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (6) Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (5)
Chasin' chasin royal blue long john blog pitti italy 2016 jeans denim special score chainstores jan peters special project blue indigo (7)
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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.