The Converse Rubber Shoe Company is an American sneaker brand created by Marquis Mills Converse in 1908. In 1917, the company designed the forerunner of the modern All Star, name as ‘Non-Skids’. The shoe was made of a rubber sole and canvas upper and was designed to be a high performance athletic shoe for basketball players. Something new and different than other brands. It was the year 1921 an American basketball player, Charles ‘Chuck’ Taylor joined a basketball team sponsored by the Converse Company called The Converse All Stars. Charles Taylor was a salesman for the Converse company, but also played basketball and gave basketball clinics in high schools all over the country. After the baseketball clinics Charles Taylor used to sell the All Stars sneakers too. Soon a lot of basketball players worn the All Stars.

Vintage Converse All Star advertising

In the ’60’s they became so popular that almost 90 percent of professional basketball players worn the All Stars. During World War 2 American soldiers worn them too for training. After WW2 the All Stars became very popular in several subcultures and a lot of movie actors and musicians were spotted in these classics. Nowadays its still one of the most popular, iconic and easy going sneaker. All Stars fits perfectly with a pair of jeans and a clean white t-shirt. The rebellion denim silhouette. 

A few funny Converse All Stars facts;

  • Chuck Taylor’s name was added to the sneaker in 1923
  • The ventilation Eyelets were added in 1932
  • By 1966, Converse had an 80 percent share of the US sneaker market
  • Converse introduced colored canvas All-Stars in 1971
  • The slang term “Chucks” began in the 1970’s
  • Chuck Taylors were made in the USA until 2001

A couple of years ago Converse introduced the All Star Chuck ’70 sneaker. The All Star Chuck ’70 sneaker the re-newed classic sneaker that uses modern details to celebrate the original Chuck Taylor All Star from the 1970s. It features a slightly higher rubber foxing, a better footbed that provides long-lasting comfort and a more substantial rubber toe cap. The All Star Chuck ’70 has vintage details include stitching on the sidewall and a heavier-grade canvas upper for comfort and durability.

The Converse Chuck Taylor All Star ’70 Insignia Blue is a variation of the All Star Chuck ’70 for the true denimheads. The upper has a denim look and feel which is a perfect match with your denim outfit. This sneakers makes it all complete. And makes you Summer ready.

www.converse.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.