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The Grivec Brothers, Marcel and Roger Grivec, also known as the ‘Dry till you Die’ brothers just launched their first denim collection. Next to running their awesome and very respected denim store Jeanspaleis based in Kerkrade, The South of Holland, they worked many years to create their ultimate jeans. If you have ever met those guys with a huge passion for denim you know that their jeans would be special, something different. I really like their jeans, the identity, the story and the look and feel. One of the best I have seen in a while, really! It’s loaded with nice details. Big bravo for the ‘Grivec Brothers’!

Before we check the Grivec Brothers jeans, first some history about the Grivec Brothers and denim in the Netherlands.

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The first jeans advertising in the Netherlands was published in the daily newspaper ‘Het Limburgs Dagblad on February 1st in 1952’. The ‘cowboy jeans’ were undoubtedly advertised as heavy duty workwear with the many miners in mind that used to live in South Limburg, the Dutch coal mining region, close to the borders of Belgium and Germany.

girvec brothers kerkrade jeanspaleis denim selvage selvedge long john blog raw rigid unwashed dry till you dy marcel roger grivec miners leather patch blue indigo 2016 belt (10)

Coal mining in Southern Limburg has taken place since 1885. The city of Kerkrade, which had become the largest mining town in Europe had a massive influx of workers to take up jobs in the mines. Who came not only from all parts of the Netherlands but also from older mining areas in Germany, Belgium, France, Poland, Italy and elsewhere. Also the grandfather from the Grivec Brothers, Jozef Grivec was one of them who left Mirna Peč Valley, South East Slovenia in 1948 in order to create a new and better future for his family. His youngest son, the father of the Grivec Brothers, was a truck driver who tried some extra luck with selling jeans from door to door. After a while he opened his denim store in 1976 based in Kerkrade. His two twin brothers sons, Marcel and Roger Grivec, grew up in his store which was filled with the classic brands like Levi’s, Lee and Wrangler.

girvec brothers kerkrade jeanspaleis denim selvage selvedge long john blog raw rigid unwashed dry till you dy marcel roger grivec miners leather patch blue indigo 2016 belt (11)

At the age of only 18 years old the Grivec Brothers took over the denim store from their parents. The brothers had a really good eye for new upcoming brands with a different approach than others, brands which were part of a way of life. They were debt on the success of several denim brands which explains why their denim store became very popular by people with a true passion for denim products. The brothers dived into the lifestyle and were the denim ambassadors as it comes to dry denim. That also explains their motto ‘Dry till you Die’.

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Marcel and Roger Grivec also known as the Grivec Brothers

The next step in their ‘Jeanspaleis’ denim store was setting-up a denim repair corner as a lot of denimheads had to repair their unwashed denim after wearing it for a year or more without (or with) washing. They became really skilled in repairing jeans on the right way with their authentic Pfaff and Union Special machines from the ’40’s and their Singers from the ’50’s. A lot of denim guys from all over the country are sending their beloved ‘projects’ to these guys so they can give them a second life.

But as for almost every real denimhead it’s the ultimate dream to create your own pair of jeans. In all those years running the store and repairing jeans from other brands Marcel and Roger had a real clear vision how they would develop their ultimate classic 5-pocket jeans. Now it was the right time to follow their dream and show the world their view of making a pair of jeans. That’s how their first denim collection Grivec Bros was born!

For the Grivec Bros jeans they collaborate with graphic and branding master Boy Bastiaens from Maastricht. Boy is a legend as it comes to brand identities. Check some of my favo highlights here in a previous post about his work: www.long-john.nl/my-personal-highlights-from-boy-bastiaens-nl/

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The Grivec Bros collection contains two jeans fits. The first fit is ‘Cool Pete’, their regular tapered cut, a jean in a 14oz Japanese selvage denim by the Kaihara mill, known for producing some of the finest indigo dyed cloth on the market. The second fit is ‘Hower’, a classic high rise jeans with a great silhouette with a slim tapered cut. The jean comes in a carefully woven and dyed 14oz Japanese selvedge denim quality from the Kaihara mill. The jeans are made in Portugal. Ofcourse both fits are dry, unwashed fabrics which become more beautiful by wearing them day in, day out.

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Cool Pete

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Hower

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The Grivec Bros top button.

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For their button fly they use four classic ’13 star’ buttons, which have their origin in U.S. naval uniforms but were also used in 1940’s American mail-order jeans because of short supply of materials during WWII. They made their ’13 stars’ from red brass in a tribute to the lesser known jeans classics.

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The inside of the jeans. Inside pockets made of heavy cotton. Check the classic V-stitching to the top button and the red line selvage fly!

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Personalized Grivec Brothers rivets.

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One-line triangle backpocket arcuate stitching.

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Grained natural leather patch on the back of the jeans with their logo. The leather refers to their childhood when they had leather schoolbags.

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Each jean is wrapped in a miners towel. These towels were used back in the days by miners to keep their laundry separated.

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Every good pair of jeans deserves a high quality leather belt so they also created two Service Belts. The belts are hand cut, hand scoured, hand polished and made from vegetable tanned leather with a patent closure design. Made of best hide, sole bend leather.

Curious how the Grivec Bros jeans will look after 5 months of wear? Check the sneak pic here below.

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Their products are now available in their Jeanspaleis store and also soon online:

http://grivecbros.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.