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One of the highlights last April during the second edition of the Amsterdam Denim Days – Blueprint event was the collaboration between the Italian Candiani denim mill, Jean School / House of Denim and fashion institute Amfi. They collaborated to make live the best pair of jeans you’ve ever seen! The first 100% made in Amsterdam selvage jeans. Something for the denim history books.

The fabric was made live on an old Picanol shuttle loom from the ’50’s. The sound of the loom was magical! The Italian Candiani mill (started in 1938) is the only mill in Europe which still weaves on a day to day basis with these small, machine looms, which drove the first denim boom in the Western world. The result in a unique denim quality.

During the event these three partners could only create 30 of these exclusive custom jeans. So only for a few lucky bastards. Candiani made the denim fabric live and the students from Jean School and Amfi created the personal made jeans on the spot. You could choose your own fit, fabric and weight, buttons, rivets, pockets, patch, colour of thread, etc. This was heaven for every denimhead. I was honoured to be one of those lucky selected people.

The Picanol shuttle loom from the ’50’s.

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candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (2)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (6) candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (5)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (11)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (10)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (4)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (8)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (9)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (7)

The pop-up atelier were they made live on the spot your personal handmade jeans.

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (13)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (14)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (17)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (16)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (15)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (18)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (1)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (19)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (12)

Tomorrow I will show you my personal handmade jeans which is 100% made in Amsterdam. So cool and proud to have one in my private collection. Big bravo for this great initiative! Keep up the good work guys!

Watch out for part 2. To be continued…

www.candianidenim.it & http://jeanschool.com & http://amfi.nl

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.