Het Werkmanspaleis is one of the oldest (maybe the oldest!) denim stores from Amsterdam. They started in 1950 as a dumpstore for military goods, but for many years they are carrying the best authentic workwear brands like Levi’s, Lee, Wrangler, Dockers, Carhartt, etc. This store is classic! When I took these pictures they were renewing the store builing, check out how creative they used the work construction with hanging it full with denims. At that time all the windows were displaying a lot of Lee Jeans items, looks a bit like an old Lee store. The store is located at the Nieuwendijk, close to Amsterdam Central Station. If you are in the city, check it for yourself!

The original opening advertising from 1950

http://imstart.nl/wmp.html

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.