In Search of Indigo Documentary

Indigo is the core of every pair of jeans. Natural indigo comes from the Indigofera plant and is used for centuries to colour thread into the beautiful blue colour. The colour has a long and rich history. Sometimes people talk about a magical process as its really difficult to make the right indigo receipt to use it on a proper way. The documentary ‘In search of Indigo’ shows and tells the story from different people who are madly in love with the indigo colour.

The description of the ‘In search of Indigo’ documentary;

Indigo, is a colour of many faces. From the time it was discovered, it has led to many wars in its name. It has led to exploitation and rebellion in the same breath. The colour that once was so rare that only royal families were allowed to wear it, is now in danger of being overridden by chemicals. The age-old traditions of making the colour naturally is fading away thick and fast and with its process, even all of its poetry and culture is being lost. And in a country like India, where Indigo was at the centre of its culture, the colour in its natural form has been slowly disappearing. Yet, like in most tragedies, there has always been a sense of hope. And in this story, it has come from the unlikeliest of sources. Little pockets across the country have rejuvenated this practice, and have gone on a journey to discover the colour in its purest form. We trace the life of Indigo, as we try to unveil the mysteries of its making, and live through the journeys of its makers.

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.