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Kings of Indigo (K.O.I) launched in 2012 their first collection. The brand dna is inspired by American classics with details from Japan. A perfect mix for a successful denim brand. Their key words are quality, innovative and sustainable. The name Kings of Indigo (K.O.I) came from founder Tony Tonnaer’s favorite tattoo, a koi fish on his right shoulder in remembrance of his mother. Koi fish are intelligent creatures and they tend to swim against the stream which is a strong metaphor for the rebellion that comes with the denim lifestyle. In Japan the Koi fish stands for luck, love and perseverance. Kings of Indigo (K.O.I) brand is now available through 250 carefully selected retailers in 12 countries and online, with a focus on Northern Europe.

Also the marketing is impressive and fits perfectly with their brand dna. They created one of the largest, if not the largest, selvage jeans as promotion with waist size 82 and length 32. The jeans called Sumo and refers to the Rodeo Clown Pants jeans from the ’40’s and ’50’s from brands as Lee Jeans and Wrangler. The Sumo jeans is made of high quality rigid redline selvage fabric and has all the details of the regular Kings of Indigo (K.O.I) jeans. On the back of the jeans they attached a true cool embroidery which makes this Sumo jeans very special.

I’m very happy to have this big Sumo jeans in my denim collection. This is the biggest selvage jeans in my collection so far. Meet Sumo here below.

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Here’s the Kings of Indigo (K.O.I) ‘Sumo’ jeans in action during an denim event at the Rambam store in Eindhoven – NL.

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www.kingsofindigo.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.