The ‘mother’ of all jeans is still the Levi’s Jeans 501 model. It was first introduced in 1873 as a miner pants during the ‘Gold Rush’ period in California. Nowadays, more than 140 years later, it’s one of the most iconic items in the fashion industry. Almost everybody has his own story to tell as it comes to this classic fit. That’s why Levi’s Jeans started their campaign ‘We Are 501’. Iconic persons with a true blue 501 story.