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One of my personal denim highlights every season is the Levi’s Vintage Clothing (LVC) collection. Levi’s is creating every season a high quality made collection with inspiration from their rich heritage. They create a tribute story. For the Fall Winter 2016 collection they picked the theme: 9TH ST. The 9th Street Exhibition in New York, 1951, was the first time artists showed collectively, and along with poets and writers of the time, became known as the New York School. In the mid ’40s, just after WWII, there was a revolution within the American art world. It became known as Abstract Expressionism. They were a new breed of artists, heavilty influenced by surrealist painters who had fled Europe during the war. The items from the new LVC collection shows a different colour palette in tees, tops and finishes on the jeans.

As always the LVC lookbooks are made from the same high standard as the collection itself. The lookbook starts with some re-production pieces from the large (more than 20.000 rare pieces) Levi’s denim archive. The next chapter is about the main LVC collection with the 9TH ST. theme. In the middle of the lookbook they show how to wash, wear and care your favorite pair of jeans. The last chapter shows a kind of streetpeople wearing LVC on a very cool way. The pics are shot in black/white which is a perfect choice.

All in all, the LVC line is as always very exciting and special. Check below some shots taken from the new Levi’s Vintage Clothing lookbook No. 10.

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.