In 1937 Levi’s Jeans used large banners to advertise the hidden rivets that replaced the exposed copper rivets on that year’s version of the 501, in response to complaints of exposed rivets damaging customers furniture. These denim banners were used to hang in the shopwindows or inside the stores to promote the brand. The banners were mostly made in really limited numbers, around 200 each, because silk screens in those days weren’t good enough to make more out of them. Nowadays these banners are really hard to find and are true collector items.
This Fall Winter Levi’s Vintage Clothing did something really cool as a kind of a tribute to the vintage banners, they made three classic pieces from reproduction banners: Type 1 jacket from 1936, 501 jeans fit from 1937 and a duffle bag. These limited edition items are made from rigid Cone Mills White Oak selvedge fabric, allowing them to break in beautifully, and uniquely, with time and wear. Check the item here below. They are available at Unionmade Store – US.
The original Levi’s Jeans banner from 1937
The Levi’s Vintage Clothing banner items
Available here: http://unionmadegoods.com