Levi’s Vintage Clothing presents Tales from the Od West

For Fall Winter 2017, Levi’s Vintage Clothing pays tribute to those first customers by reproducing some of our oldest pieces from the Levi’s archives. When news of the California Gold Rush reached Bavarian immigrant Levi Strauss around 1850, he joined the thousands making the journey west to find their fortune. While others searched for gold in the mines, it was Levi Strauss who was perfecting his XX waist overalls. In 1873 he got the rivet patent together with tailor Jacob Davis which is still one of the most important inventions in the denim industry. Later in 1890 Levi Strauss gave his waist overall the magical lot number 501. These waist overalls became the uniforms for cowboys, miners and farmers in America. The rest of the story is history.

The Levi’s Jeans archives

Safely in a vault deep inside the headquarters in San Francisco lies the huge Levi’s archive with more than 20.000 unique and rare pieces. All the items are wrapped in unbleached cotton to keep them perfect in shape. These items are kept in an even temperature so they stays perfect in tact. Each season the designers of Levi’s bring some of the vault items back to live by taking them out of the vault with white gloves and inspect them on all the rich details. The new designed items are part of the Levi’s Vintage Clothing collection. By reproducing the Levi’s history their story keeps alive.

Below some snap shots of the new Levi’s Vintage Clothing Fall Winter 2017 collection.

www.levi.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.