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Yesterday the very successful denim brand Denham Jeans opended their doors from their new flagship store. This already 7th Denham Jeans store in Amsterdam is located at the Hobbemastraat 6-8 in the centre of Amsterdam near the famous P.C. Hooftstraat. The flagship store is 300m2 and has the full Denham range: men, women and kids collection.

The interior is a perfect mix with new meets old like all the Denham stores. This 3-level shopping experience is filled with great furniture like floors from an old French farm house, vintage U.S. advertising yard sticks, old scissors on display and original Japanese roof tiles. In the basement you will find Denham’s latest project with NORR 11: the Mammoth Chair & Ottoman which is handmade with indigo dyed camel leather.

In the back of the store you will find the coffee bar with coffee by the Italian Buscaglione coffeemakers. And to make it all complete their is a nice Japanese inspired garden at the rear of the store which is always open in the weekends serving Denhams’ favourite sake rice. Congrats Jason Denham and crew, the store looks amazing!

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www.denhamthejeanmaker.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.