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Founded in 1953, Orta transformed from a spinning and weaving company to a denim manufacturer in 1985. Today, Orta produces over 60 million meters of denim in it’s Turkey and Bahrain factories. Orta launched during the Kingspins fair in Amsterdam their first vintage book with the title: ‘The 5374 Vintage Showroom Book’. The book shows the most iconic pieces from the large Orta denim archive. Their great vintage showroom is housed in the Istanbul headquarters and tells the story behind 49 beautiful rare pieces. The book is dedicated to the so called 49’ers, this was the milestone of the global denim industry.

The birth of denim started with the Californian Gold Rush period. When James W Marshall found gold at Sutter’s Mill in Coloma on January the 24th of 1848, he accendentally started the largest mass migration in American history. The Forty-niners were the first; the real pioneers. The book ‘The 5374 Vintage Showroom Book’ is a kind of a homemage to them. The book shows 49 inspirational pieces from the Orta collection from workwear, jeans, Japanese boro’s and many more.

Doug Gunn and Roy Luckett from ‘The Vintage Showroom’ – London curated ‘The 5374 Vintage Showroom’. The book is made of high-quality glossy paper with a hardcover. The design is just perfect and have a link to the great books from ‘The Vintage Showroom’: ‘A Collection from the Vintage Showroom’ and the follow-up ‘An Archive of Menswear’. Both are favorites of mine as well.

In case you were wondering where the title 5374 name came from, this was one of Orta’s best selling fabrics back in the ’90’s. This denim fabric has an authentic character used by a lot of denim brands.

The book ‘The 5374 Vintage Showroom Book’ is made as a limited edition and is a great project. Actually it’s one of the best denim books I have seen for years. Orta and The Vintage Showroom did an amazing job with this project! Looking forward to see the items in real live one day. Fingers crossed that they are making #2 in the future! Thanks for my copy and big bravo!

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.