Last weekend I organised the ‘Denim City Hang-Out’ for the Dutch denim store Rambam as part of the Fashion Weekend in Eindhoven – NL. The ‘Denim City Hang-Out’ was held in the middle of the centre where we used an old ship container as the base to built a small blue world. In the container we had a mini Lee denim expo with private items from the Dutch Lee Jeans sales guy Pol Houtkamp. He has some amazing faded and worn-out items in his private collection. One of the highlights was his 23oz jean which he worn about 2 years and a jean worn by a fisherman. You also got the chance to win a pair of Lee Jeans by striking a blue pose in front of the camera. Lee also did a great performance during the day with a group of active dansers inspired by their campaign ‘Move your Lee’. In the front of the container we made a repair corner with Nudie Jeans. Craftsman Gio from the Jean School Amsterdam gave the jeans a second life. On the roof we had some various dj’s playing some authentic rock & roll music and you could drink some cold Vedett beers and eat some fresh burgers from De Burger place. All in all a nice blue day. Thanks everybody for your support!

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang-

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (24)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (3)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (2)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (5)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (18)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (17)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (6)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (7)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (8)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (14) rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (13) rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (12) rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (11) rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (10) rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (9)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (22)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (15)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (21)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (20)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (19)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (23)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang-out (1)

rambam eindhoven winkel store shop long john blog wouter munnichs nudie jeans lee denim pol houtkamp nora anthony eindhoven holland fashion weekend it's fashion event 2014 de burger denim city hang- (16)

www.rambam.nl

Special thanks to:

www.nudiejeans.com – http://eu.lee.com – www.de-burger.nl

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.