Last week I met Ruedi Karrer from Swiss in Berlin. A really nice guy with a rare passion for denim. He starts collecting denim from 1973 and has a huge private collection with more than 12.000 items, 7.000 jeans and 5.000 denim jacks! His collection contains, besides the big three; Levi’s, Lee and Wrangler, many brands such as April77, Edwin, Evisu, Blue Blood, Nudie, Denim Demon, Pike Brothers, Iron Heart, Carhartt, Denime, ALD, Naked & Famous, Lois, Pepe, Denham, Big Star, Flathead, Lee Cooper, Replay, Diesel, Rifle, Samurai, Studio d’Artisan, Sugarcane, Warehouse and many more…

Especially the good worn-out ones he likes to collect. Never throw away your raw denim rags, but send Ruedi an email (ruedi.karrer@sunrise.ch), so he can add it to his collection. Your beloved items can survive for ever at his safe place.

Ruedi is working to open a jeansmuseum in the little mountains of Swiss. He send me some pics yesterday to give me a sneak about his project. More coming soon! Keep in contact Ruedi! (BTW, the LONG JOHN anchor shirt is on your way.)

www.jeansmuseum.org

(New site is coming later this year)

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.