Sarva is the new denim outdoor inspired brand from Sweden. All their denims are made in Sweden. This is something really special as in the late 70’s all Swedish factories had to close down due to lower priced competition overseas. Now for the first time in 35 years they can produce jeans in Sweden again together with a small factory that has kept their machines and knowledge from the glory days of Swedish textile production.

One of their denim highlights is the Riekte Sami Selvage. A jean made of a Japanese selvedge fabric from Kaihara, Japan. They have worked with them to develop their own 13.75 oz fabric with the selvedge in their south Sami colors red, blue and green. Peek-a-boo selvedge on the coin pocket and Swedish flag bar tacks to finish of the side seams. The leather patch is made in Sweden with naturally tanned reindeer leather from KERO Company in Sattajärvi. All in all a really nice high-end denim. Good luck guys! And check out their new webshop, it’s now online.

Sarva Jeans Riekte Sami Selvedge selvage long john blog sweden denim jeans rigid raw unwashed kaihara fabric japan natural deer leather 5 pocket yoke seam buttons coin pocket rivets jacob davis patch labels (6)

Sarva Jeans Riekte Sami Selvedge selvage long john blog sweden denim jeans rigid raw unwashed kaihara fabric japan natural deer leather 5 pocket yoke seam buttons coin pocket rivets jacob davis patch labels (9)

Sarva Jeans Riekte Sami Selvedge selvage long john blog sweden denim jeans rigid raw unwashed kaihara fabric japan natural deer leather 5 pocket yoke seam buttons coin pocket rivets jacob davis patch labels (7)

Sarva Jeans Riekte Sami Selvedge selvage long john blog sweden denim jeans rigid raw unwashed kaihara fabric japan natural deer leather 5 pocket yoke seam buttons coin pocket rivets jacob davis patch labels (8)

Sarva Jeans Riekte Sami Selvedge selvage long john blog sweden denim jeans rigid raw unwashed kaihara fabric japan natural deer leather 5 pocket yoke seam buttons coin pocket rivets jacob davis patch labels (11)

Sarva Jeans Riekte Sami Selvedge selvage long john blog sweden denim jeans rigid raw unwashed kaihara fabric japan natural deer leather 5 pocket yoke seam buttons coin pocket rivets jacob davis patch labels (6)

Sarva Jeans Riekte Sami Selvedge selvage long john blog sweden denim jeans rigid raw unwashed kaihara fabric japan natural deer leather 5 pocket yoke seam buttons coin pocket rivets jacob davis patch labels (10)

http://sarva.se

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.