The Amsterdam label Scotch & Soda teamed-up with Amsterdam Denim Days with a special collab ‘Aloha Mokum’ sweat. ”Denim connects so many aspects of the city,” explains Alex Jaspers, Scotch & Soda’s Global Merchandise Director. “This partnership represents that connection and offers all denim fans a can’t miss chance to be part of the positive vibe that surrounds the week-long event.”
The specially created sweat greets Denim Days visitors with an ‘Aloha Mokum’ call-out print, a Summery and playful take on the local nickname for the city. Amsterdam Denim Days founder James Veenhoff says: “The design is inspired by hand-drawn postcards, and the idea of everyone from all over the world meeting in the city during these days.
James Veenhoff (Founder Amsterdam Denim Days) X Alex Jaspers (Scotch & Soda’s Global Merchandise Director)