The Amsterdam label Scotch & Soda teamed-up with Amsterdam Denim Days with a special collab ‘Aloha Mokum’ sweat. ”Denim connects so many aspects of the city,” explains Alex Jaspers, Scotch & Soda’s Global Merchandise Director. “This partnership represents that connection and offers all denim fans a can’t miss chance to be part of the positive vibe that surrounds the week-long event.”   

The specially created sweat greets Denim Days visitors with an ‘Aloha Mokum’ call-out print, a Summery and playful take on the local nickname for the city. Amsterdam Denim Days founder James Veenhoff says: “The design is inspired by hand-drawn postcards, and the idea of everyone from all over the world meeting in the city during these days.

A limited amount of the Scotch & Soda X Amsterdam Denim Days collab sweater will be sold at Scotch & Soda’s official Amsterdam stores Huidenstraat, Heiligeweg, Berenstraat and Gerard Doustraat. And at Amsterdams Blauw stores in Den Bosch and Groningen. The sweat is also available at the Scotch & Soda stand during the Blueprint event, part of Amsterdam Denim Days. Go for an overview of the Amsterdam Denim Days program to here.

James Veenhoff (Founder Amsterdam Denim Days) X Alex Jaspers (Scotch & Soda’s Global Merchandise Director)

www.scotch-soda.com X www.amsterdamdenimdays.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.