Yesterday I built the denim expo at the Lois Denim store in Eindhoven for the upcoming Dutch Design Week. The DDW is a design week where you can check on hundreds locations the most innovative and cool stuff. The denim expo in the store is also part of this event. The expo will display some highlights from the Jean School Amsterdam students and some original vintage Lois Jeans items from the ’70’s. These vintage items are owned by the Spanish Lois family but came over for special occasion. Besides the expo Mike van der Zanden, also student on the Jean School and founder from Dyemond Goods label, will show his craftsmanship in the weekends in the store. The DDW will start today till next weekend. Check it out if you are in the neighbourhood. Have a good weekend!