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Fernando García de la Calera from Spain is the founder of The Concrete brand. Fernando started his brand in 2007. As a fanatic skateboarder he used to skateboard a lot and called their skate spot The Concrete, that explains the origin of his brand name. In the beginnig he created designs for skateboards and t-shirts, but soon changed to urban clothing based on elegance, comfort and durability. Fernando is running The Concrete brand from his tailor shop in Madrid – Spain. The core of the brand, and also the specialty of Fernando, is working with the denim fabric. Meet Fernando García de la Calera and his craftsmanship.

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 Fernando García de la Calera

One of my personal The Concrete favorites are the The Concrete x Valtoron denim ride jackets. The jackets are made of high quality denim fabrics and perfect for your motorcycle trips.

The Concrete x Valtoron denim ride jacket #1

  • Made of 13.5oz selvage fabric from the Italian Candiani mill.
  • The sleeves have silk lining inside that makes it light and perfect for Spring rides.
  • The jacket has a tough YKK zipper and denim detail cover to prevent scratches on the tank.
  • The buttons are made in artisan foundation, being a representation of the meticulous work of Transformaciones Valtoron brand.
  • The work of folds in the side of the inner jacket is reinforced with elastic fabric, so the jacket is slim but have mobility during driving.
  • Three exterior pockets with zipper, one inside and an adjustable cuff zipper.

The Concrete x Valtoron denim ride jacket

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The Concrete x Valtoron denim ride jacket #2

  • Made of 13.5oz selvage fabric from the Italian Candiani mill.
  • Inside made of quilted silk lining polyester foam which gives strength and make it warm enough for winter.
  • The jacket has a tough YKK zipper closure and a tape to cut the wind in your chest.
  • The buttons are made in artisan foundation, being a representation of the meticulous work of the Transformations Valtorón brand.
  • Two outside pockets and one inside.
  • Handmade wooden buttons.
  • Detachable collar Spanish Merino wool.
  • Adjustable sleeve closure.

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http://concretemadrid.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.