The inspiration of Silvercreek

Silvercreek is a Dutch denim inspired brand with roots and inspiration from the silver period in Colorado, US. The Colorado Silver Boom was a dramatic expansionist period of silver mining activity in the U.S. state of Colorado in the late 19th century. The boom started in 1875 with the discovery of silver in Silver Creek. Over millions of dollars worth of silver was mined during the period, making Silver Creek a booming and popular place. The Silver Boom came years after the earlier and shorter Colorado Gold Rush of 1859.

In the year 1893 the silver boom ended which is also known as the ‘silver crash’. After this crash many mining camps became ghost towns. Until the ’50’s when craftspeople established themselves in Silver Creek to express themselves through their silver art. This original silver story is the basis of the Silvercreek brand and the cornerstone of their collections. The rich history of miners, artisans and pioniers are the inspiration of the Silvercreek design team. Every item of the Silvercreek collection contain details, qualities and workwear references to the true and inspiring story.

The Silvercreek artisans

Silvercreek keep the silver spirit and creativity alive through the heritage of the silver boom. Through inspirational partnerships with unique artisans they show every season their new key items. For Fall Winter ’17 the women collection of Silvercreek teamed-up with Leonie & Lois from Spijkerbrij. This succesful duo is well known of their sustainable upcycled denim bow ties. Their bow ties are made of old denim rags. For the mens collection Silvercreek partnered-up with Dutch designer Aart van Asseldonk. Aart is making special ‘out of the box’ sculptures in different sizes and materials.

Lois & Leonie from Spijkerbij

Aart van Asseldonk

Silvercreek positieve vibes

The Silvercreek collections and stores contain references to the silver period in Colorado. One of the remarkable details in the collections is the canary bird. This bird was the best buddy from miners as it protected them for danger when they explored the mines back in the days. Silvercreek switched the canary to luck and positive vibes on their items and in their stores. Its their lucky Silvercreek mascotte.

www.silvercreek.nl

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.