Short introduction of Tonello

Tonello is a family runned business and global leader of high-end garment finishing technologies since 1981. They has been contributing to the success that made in Italy has enjoyed all over the world. Thanks to its cutting-edge machines and its one of a kind service, it acts side by side with its customers creating a link between the stylists and the companies working, dyeing and finishing the garments. With more than 7.500 machines sold worldwide, Tonello is considered the reference point for the garment finishing industry.

Denim Gallery Project

Another new project from Tonello is ‘Denim Gallery’. Denim Gallery is a special project with dreams and visions of reality told by 10 talented designers from around the world. The designers include Grace Warland, Matias Sandoval, Serena Conti, Su Kim, Jon Rouleau, Mika Mitarai, Juan Manuel Gomez, Ilinca Trif, Stefan Vella, and Greta Giannini. The designers used denim fabrics from the Candiani Mill as their canvas for painting, staining, and assaulting in order to express themselves with artistic languages, materials, and concepts. With the outcome of the project the designers tried to answer a simple question: ‘What is reality for you?’. Tonello reinterpreted their answers using the latest technologies: from Laser Blaze to ECOfree, from Bohemia to NoStone®, from ECOspray to Core. 

With the project, Denim Gallery, Tonello wanted to celebrate the thousands of potential expressions of jeans, emphasizing their multi-directional, multi-sensorial, multi-medial and multi-dimensional expansion with an original combination of art and fashion, painting and performance. The installation of the Denim Gallery by Tonello was displayed at the Kingpins fair and Blueprint Festival in Amsterdam during the Amsterdam Denim Days. The results of the Denim Galley are very creative inspirational pieces for denim designers. The project shows that the ‘sky is the limit’ as it comes to creativity and that the progressive machines from Tonello creates endless new finishing possibilities for the denim industry.

The Denim Galley project will also be part of the upcoming Bangladesh Denim Expo on the 17th & 18th of May.

www.tonello.com

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.