Last week I got my hands on these two deadstock JSB kids jeans. The jeans are inspired by the moviestar James Dean which became a very popular icon for the youth in the movie ‘Rebel without a Cause’ which came out in 1955. A lot of young kids wanted to be as cool as James who was dressed in jeans with a classic white t-shirt and a pair of boots. This era was also the breakthrough for the new rock and roll music. This period after World War 2 is one of the most important periods for the denim industry and also known as the ‘Golden Period’. A lot of small new denim brands were born. Denim became a fashion statement instead of daily workwear. Brands were using the new upcoming icons as a marketing tool to reach the teenagers.

These two deadstock pair of jeans, size 6 & 8, were made by the JSB brand. They are produced in Belgium around the late ’50’s. The pairs are made of right hand sanforized rigid denim fabrics, non-selvage. The back pockets are inspired by Lee Jeans, maybe because of the fact that James Dean was a fan of Lee. I couldn’t find a lot of info about JSB, so great if you know more about this brand. If you know more about it, please send me an email to: wouter@long-john.nl. Check out these rebel jeans here below.

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (2)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (5)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (3)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (1)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (6)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (15)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (10)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (4)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (14)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (7)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (8)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (12)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (13)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (11)

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.