Last week I got my hands on these two deadstock JSB kids jeans. The jeans are inspired by the moviestar James Dean which became a very popular icon for the youth in the movie ‘Rebel without a Cause’ which came out in 1955. A lot of young kids wanted to be as cool as James who was dressed in jeans with a classic white t-shirt and a pair of boots. This era was also the breakthrough for the new rock and roll music. This period after World War 2 is one of the most important periods for the denim industry and also known as the ‘Golden Period’. A lot of small new denim brands were born. Denim became a fashion statement instead of daily workwear. Brands were using the new upcoming icons as a marketing tool to reach the teenagers.
These two deadstock pair of jeans, size 6 & 8, were made by the JSB brand. They are produced in Belgium around the late ’50’s. The pairs are made of right hand sanforized rigid denim fabrics, non-selvage. The back pockets are inspired by Lee Jeans, maybe because of the fact that James Dean was a fan of Lee. I couldn’t find a lot of info about JSB, so great if you know more about this brand. If you know more about it, please send me an email to: firstname.lastname@example.org. Check out these rebel jeans here below.