Long John - Daily Magazine About Denim & Authentic Products

Learn about denim!

Learn about denim!

Learn about selvedge denim fabrics!
Learn about denim!

Learn about denim!

How to wash your jeans: the guide!
Learn about denim!

Learn about denim!

Why jeans are embraced by everyone!
red wing shoes
Brands, Footwear

Red Wing Shoes Releases New Chelsea Boot For This Winter Season

by Wouter Munnichs No Comments
Red Wing Shoes Classic Chelsea Boots Styles The American footwear brand Red Wing Shoes introduced their classic Chelsea style back...  Read More
Reading time: 1 min
Lee 101
Brands, Jeans

The 3 Key Jeans Fits Within The Lee 101 Collection For FW23

by Wouter Munnichs No Comments
The Lee 101 Key Jeans The Lee 101 collection is the premium collection of the American denim brand. Each season,...  Read More
Reading time: 2 min
union fade store
Shops, Stores

The Union Fade Store In Milan Is The Vintage Shopping Paradise

by Wouter Munnichs No Comments
The Vintage Union Fade Store The Union Fade Store in Milan, Italy is a true destination store when it comes...  Read More
Reading time: 1 min
denim pv
Events, Fairs

A Photo Recap Of Denim Première Vision In Milan, Italy

by Wouter Munnichs No Comments
Denim Première Vision Colored Superstudio Più Blue Last week, Denim Première Vision colored Milan blue again at the vibrating Superstudio Più location. The denim...  Read More
Reading time: 1 min
lee 101 ruedi karrer
Brands, Inspiration, Interview

Q&A With Ruedi Karrer (Swiss Jeans Freak) About Lee And Lee 101

by Wouter Munnichs No Comments
Ruedi Karrer A.K.A. Swiss Jeans Freak   Ruedi Karrer, better known as Swiss Jeans Freak on social media, but also...  Read More
Reading time: 7 min
wrangler 31mwzpw
Brands, History, Jeans

10 Key Years Of Wrangler Jeans That You Need To Know!

by Wouter Munnichs No Comments
An Introduction Of The American Wrangler Denim Brand The Wrangler brand is part of the American so-called 'Big 3' denim...  Read More
Reading time: 3 min
benzak Limited Edition Selvedge
Brands, Collab

Benzak Works Together With Candiani On A Special Selvedge Project

by Wouter Munnichs No Comments
Benzak Works Together With Candiani Denim Mill Benzak, the Amsterdam-based denim brand released their latest collaboration project. The new collaboration...  Read More
Reading time: 1 min
renewcell sweden
Inspiration

Sina Steidinger Presents Sustainability In Denim: Renewcell

by Sina Steidinger No Comments
Welcome back to the series 'Sustainability in Denim'. In episode 5, I took you on a tour to the new,...  Read More
Reading time: 8 min
orta
Brands, Inspiration

Orta Presents: ‘We Hear The World Breathing’ Collection

by Wouter Munnichs No Comments
ORTA Is Leading The Way Towards 100% Regenerative Eco-Bold Denim In its landmark 70th year anniversary, Turkish denim mill ORTA...  Read More
Reading time: 3 min
selvedge selvage self-edge
Denim Training, History, Inspiration

5 Reasons To Prefer Selvedge Denim Fabrics Over Non-Selvedge

by Wouter Munnichs No Comments
Selvedge Denim Fabrics Woven On A Shuttle Loom For over 150 years jeans have been made with so-called selvedge fabrics....  Read More
Reading time: 8 min
denim days
Events, Fairs

Denim Days: A Photo And Video Recap Of Last Edition

by Wouter Munnichs No Comments
Recap Of Denim Days In Amsterdam Last month, Amsterdam turned blue again thanks to the Denim Days event. The denim...  Read More
Reading time: 1 min
iron heart denim
Brands, Jeans, Video

Iron Heart Presents: How We Make Denim (Video)

by Wouter Munnichs No Comments
The Production Of Iron Heart Jeans The Iron Heart jeans are produced with the highest standards possible. The key of...  Read More
Reading time: 1 min
Denim Première Vision
Events, Fairs

A New Edition Of Denim Première Vision Trade Show In Milan

by Wouter Munnichs No Comments
The Upcoming Denim Première Vision Trade Show In Milan This month, on the 22nd and 23rd of November, another edition...  Read More
Reading time: 3 min
j.c. penny foremost
History, Inspiration

The Discovery Of An Original Miner Waist Overalls

by Wouter Munnichs No Comments
The Start Of The Miner Gold Rush In 1849, the Gold Rush era started in California, USA. The discovery of...  Read More
Reading time: 6 min
evlox
Brands, Inspiration

Evlox Invests In The Best Cotton Guarantees For The Future Of Denim

by Wouter Munnichs No Comments
Evlox Is Committed To The Best Sourcing Standards The Spanish denim mill Evlox is committed to the best sourcing standards....  Read More
Reading time: 2 min
It's All About Denim Book
Books, Inspiration

It’s All About Denim Book By Suzanne Middlemass

by Wouter Munnichs No Comments
Suzanne Middlemass Presents It's All About Denim Suzanne Middlemass is a fashion photographer who is known for her street style...  Read More
Reading time: 1 min
Praesidus jungle watch
Accessories, Brands

Praesidus Pays Homage To Military Pilots With Jungle Field Watch

by Wouter Munnichs No Comments
  Praesidus New Jungle Field Watch Praesidus releases a new watch to their collection: Jungle Field GG-W-113. With this newly...  Read More
Reading time: 1 min
lee 101 fall winter 2023
Brands, Jeans

The Strong Connection Between Lee 101 And Japanese Selvedge Fabrics

by Wouter Munnichs No Comments
The Special Premium Lee 101 Collection Lee Jeans embrace and celebrate their long history with their premium Lee 101 collection. With this...  Read More
Reading time: 3 min
naveena
Branding

Naveena Denim Mills Launches BLUEPRINT 2030 And Centralizes Sustainability Initiatives

by Wouter Munnichs No Comments
Naveena Announced A Significant Milestone The Naveena denim mill announced a significant milestone in it's journey towards a more sustainable...  Read More
Reading time: 2 min
denim hunter
Events, Inspiration, Movies

Exclusive Screening Of Denim Hunter Film Starring Viktor Fredbäck At Denim Days

by Wouter Munnichs No Comments
Denim Hunter Film At Denim Days This Friday the 20th of October, you can watch an exclusive screening of the...  Read More
Reading time: 1 min
rajby industries
Brands, Inspiration

Rajby Industries Releases New Collection With OurCarbon At Kingpins Show

by Wouter Munnichs No Comments
Featured Participation: Rajby Industries At KingPins Amsterdam 2023 Rajby Industries is gearing up for the denim trade Kingpins Show in...  Read More
Reading time: 2 min
naveena
Brands, Inspiration

Naveena Denim Mills Presents New Collection With Furry Friends

by Wouter Munnichs No Comments
Naveena Denim Mills New Collection Starring Furry Friends Naveena Denim Mills presents its new collection in a short video where...  Read More
Reading time: 2 min
sm denim
Inspiration, Interview

A Denim Talk With Mr. Asif Merchant Of SM Denim Mill

by Wouter Munnichs No Comments
Denim Mill SM Denim Is In Business Since 1975 SM Denim has been in business since 1975 and is one...  Read More
Reading time: 4 min
jeans education
Inspiration

5 Reasons Why Jeans Are Embraced By Everyone Around The Globe

by Wouter Munnichs No Comments
Jeans: From Workwear To Fashion Icon Jeans started as a true workwear garment in the mid-1800s. Nowadays jeans are everywhere....  Read More
Reading time: 2 min
Durango Vintage Festivus
Events, Jeans

BREAKING UPDATE: Levi’s Jeans From 1873 Sells For $100,000,-

by Wouter Munnichs No Comments
Levi's 1873 Jeans Sold For $100,000,- Last weekend at the second edition of 'Durango Vintage Festivus', the oldest known pair...  Read More
Reading time: 2 min
Branding, Brands, Jeans

Learn The 7 Key Details From Levi’s Jeans Back Pocket

by Wouter Munnichs 1 Comment
Levi's Long History In Denim Levi's Jeans has a long history in the denim industry. The brand is one of...  Read More
Reading time: 6 min
levi's 507 type 2
Brands, Jackets, Jeans

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

by Wouter Munnichs 3 Comments
The history of a Levi's Jeans icon One of the most iconic denim jackets ever made is the Levi’s Jeans jacket Lot...  Read More
Reading time: 4 min
Brands, Jackets, Jeans

The History Of The Original Vintage Levi’s 506XX Jacket

by Wouter Munnichs 1 Comment
The Birth Of The Levi's 506XX Jeans Jacket The Levi's 506XX denim jacket is one of the most iconic designs...  Read More
Reading time: 3 min
Brands, Jeans, Worn-Out Projects

Original Lee Cowboy Jeans From The 1940’s

by Wouter Munnichs 1 Comment
Lee Cowboy Jeans From The 1940's This vintage pair of Lee Jeans is one of the many treasures from my...  Read More
Reading time: 2 min
Brands, History, Jeans, Worn-Out Projects

Original Vintage Pair of Levi’s 501XX Jeans from 1937

by Wouter Munnichs No Comments
Original Vintage Pair of Levi's 501XX Jeans from 1937 An interesting historical item from my private denim archive is this pair: original...  Read More
Reading time: 4 min
Brands, Jeans

Rare Vintage Levi’s 501 Jeans Double Red Tab 1960’s

by Wouter Munnichs No Comments
Rare Vintage Levi's 501 Jeans Double Red Tab 1960's This vintage Levi's jeans from my private denim archive is a very rare...  Read More
Reading time: 2 min
Interview

Meet The Collector #10 Brit Eaton

by Wouter Munnichs 1 Comment
MEET THE COLLECTOR #10 Brit Eaton Today the 10th episode of the topic Meet the Collector. Meet the Collector is about passionate people with a...  Read More
Reading time: 3 min
levis
Brands, History, Inspiration, Jeans

Original Vintage Levi’s 501XX Miner Jeans From Early 1900s

by Wouter Munnichs No Comments
True Piece Of Miner Waist Overalls This pair of original Levi's 501XX dates back to the early 1900s and is...  Read More
Reading time: 6 min
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red wing




Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

How To Wash Your Jeans – The Ultimate Guide!

How To Wash Your Jeans – The Ultimate Guide!

The History Of The Original Vintage Levi’s 506XX Jacket

The History Of The Original Vintage Levi’s 506XX Jacket

  • The Scandinavian brand @gabbadenim is celebrating its 40-year anniversary with the release of a special limited edition pair of jeans. The brand started its journey back in 1983 by the founders Ole and Karen. This special five-pocket pair is made with a premium 15oz selvedge denim fabric by the Italian @candianidenim mill. The denim fabric shows a unique dark blue-black hue. Next to the outstanding denim fabric, the jeans feature special details that highlight Gabba’s four decades within the denim industry. The jeans is made in a limited run of 208 pieces, this is pair 92. To highlight this milestone, the jeans is packed in a specially developed anniversary box and is exclusively available via the brand’s webshop! Congrats @gabbadenim! On to the next 40!👖🎉👖
  • The cover of the new @theheritagepost magazine. No. 48. 💪
  • The American footwear brand @redwingheritage introduced their classic Chelsea style back in the 1990s. This sturdy boot style was originally made for ranchers to slip in easily and quickly for late-night livestock emergencies. Now, the brand rereleased the 3190 Amber Harness and a brand new version, the 3194 Black Harness for this Winter season. Go check them out on Long John (link in bio) and let us know which is your favorite colorway?! 💪
  • From the Archives: Heavy worn pair of @wrangler jeans from the late 1950s/ early 1960s. This pair is produced just before the American western denim brand introduced their broken twill fabric, so made with a left hand fabric. 🤠 Go to Long John (link in bio) to learn more about the brand in the article: ‘10 key years of Wrangler jeans that you need to know!’ 💪
  • Outfit inspiration of the day. Meet Cristian Muruanni, the other half of the must visit @unionfadestore in Milan, Italy. This shot was made during the last edition of @denimbypv. Go to Long John (link in bio) to check out the @unionfadestore! 💪
  • The @lee101official collection is the premium collection of the American @leejeanseurope denim brand. Each season, archival styles within the long history of the brand are brought back to life again. So, Let’s shine a spotlight on the three main key jeans styles within the Lee 101 collection for this Fall-Winter ’23 season: Lee 101 Rider, 101 S, and 101 Z. 👌 Go to Long John (link in bio) to check it out! 💪
  • Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model? In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand. This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces. Retailer @cultizm has still some sizes left! Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair! 📸 by @cultizm.
  • Catched with Douglas of the @vintageshowroom from London by team @teampeterstigter at the entrance of the last edition of the denim fabric @kingpins_show in Amsterdam. 👌 📸 by @teampeterstigter.
  • Pin game is on with this @wrangler ‘Blue Bell’ pin on my denim jacket. Thanks to @davidtring! 💪
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The Scandinavian brand @gabbadenim is celebrating its 40-year anniversary with the release of a special limited edition pair of jeans. The brand started its journey back in 1983 by the founders Ole and Karen. This special five-pocket pair is made with a premium 15oz selvedge denim fabric by the Italian @candianidenim mill. The denim fabric shows a unique dark blue-black hue. Next to the outstanding denim fabric, the jeans feature special details that highlight Gabba’s four decades within the denim industry. The jeans is made in a limited run of 208 pieces, this is pair 92. To highlight this milestone, the jeans is packed in a specially developed anniversary box and is exclusively available via the brand’s webshop! Congrats @gabbadenim! On to the next 40!👖🎉👖
15 hours ago
View on Instagram |
1/9
The cover of the new @theheritagepost magazine. No. 48. 💪
@longjohn_denimblog
@longjohn_denimblog
•
Follow
The cover of the new @theheritagepost magazine. No. 48. 💪
23 hours ago
View on Instagram |
2/9
The American footwear brand @redwingheritage introduced their classic Chelsea style back in the 1990s. This sturdy boot style was originally made for ranchers to slip in easily and quickly for late-night livestock emergencies. Now, the brand rereleased the 3190 Amber Harness and a brand new version, the 3194 Black Harness for this Winter season. Go check them out on Long John (link in bio) and let us know which is your favorite colorway?! 💪
The American footwear brand @redwingheritage introduced their classic Chelsea style back in the 1990s. This sturdy boot style was originally made for ranchers to slip in easily and quickly for late-night livestock emergencies. Now, the brand rereleased the 3190 Amber Harness and a brand new version, the 3194 Black Harness for this Winter season. Go check them out on Long John (link in bio) and let us know which is your favorite colorway?! 💪
@longjohn_denimblog
@longjohn_denimblog
•
Follow
The American footwear brand @redwingheritage introduced their classic Chelsea style back in the 1990s. This sturdy boot style was originally made for ranchers to slip in easily and quickly for late-night livestock emergencies. Now, the brand rereleased the 3190 Amber Harness and a brand new version, the 3194 Black Harness for this Winter season. Go check them out on Long John (link in bio) and let us know which is your favorite colorway?! 💪
2 days ago
View on Instagram |
3/9
From the Archives: Heavy worn pair of @wrangler jeans from the late 1950s/ early 1960s. This pair is produced just before the American western denim brand introduced their broken twill fabric, so made with a left hand fabric. 🤠 Go to Long John (link in bio) to learn more about the brand in the article: ‘10 key years of Wrangler jeans that you need to know!’ 💪
@longjohn_denimblog
@longjohn_denimblog
•
Follow
From the Archives: Heavy worn pair of @wrangler jeans from the late 1950s/ early 1960s. This pair is produced just before the American western denim brand introduced their broken twill fabric, so made with a left hand fabric. 🤠 Go to Long John (link in bio) to learn more about the brand in the article: ‘10 key years of Wrangler jeans that you need to know!’ 💪
3 days ago
View on Instagram |
4/9
Outfit inspiration of the day. Meet Cristian Muruanni, the other half of the must visit @unionfadestore in Milan, Italy. This shot was made during the last edition of @denimbypv. Go to Long John (link in bio) to check out the @unionfadestore! 💪
Outfit inspiration of the day. Meet Cristian Muruanni, the other half of the must visit @unionfadestore in Milan, Italy. This shot was made during the last edition of @denimbypv. Go to Long John (link in bio) to check out the @unionfadestore! 💪
@longjohn_denimblog
@longjohn_denimblog
•
Follow
Outfit inspiration of the day. Meet Cristian Muruanni, the other half of the must visit @unionfadestore in Milan, Italy. This shot was made during the last edition of @denimbypv. Go to Long John (link in bio) to check out the @unionfadestore! 💪
4 days ago
View on Instagram |
5/9
The @lee101official collection is the premium collection of the American @leejeanseurope denim brand. Each season, archival styles within the long history of the brand are brought back to life again. So, Let’s shine a spotlight on the three main key jeans styles within the Lee 101 collection for this Fall-Winter ’23 season: Lee 101 Rider, 101 S, and 101 Z. 👌 Go to Long John (link in bio) to check it out! 💪
The @lee101official collection is the premium collection of the American @leejeanseurope denim brand. Each season, archival styles within the long history of the brand are brought back to life again. So, Let’s shine a spotlight on the three main key jeans styles within the Lee 101 collection for this Fall-Winter ’23 season: Lee 101 Rider, 101 S, and 101 Z. 👌 Go to Long John (link in bio) to check it out! 💪
The @lee101official collection is the premium collection of the American @leejeanseurope denim brand. Each season, archival styles within the long history of the brand are brought back to life again. So, Let’s shine a spotlight on the three main key jeans styles within the Lee 101 collection for this Fall-Winter ’23 season: Lee 101 Rider, 101 S, and 101 Z. 👌 Go to Long John (link in bio) to check it out! 💪
@longjohn_denimblog
@longjohn_denimblog
•
Follow
The @lee101official collection is the premium collection of the American @leejeanseurope denim brand. Each season, archival styles within the long history of the brand are brought back to life again. So, Let’s shine a spotlight on the three main key jeans styles within the Lee 101 collection for this Fall-Winter ’23 season: Lee 101 Rider, 101 S, and 101 Z. 👌 Go to Long John (link in bio) to check it out! 💪
5 days ago
View on Instagram |
6/9
Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model? In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand. This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces. Retailer @cultizm has still some sizes left! Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair! 📸 by @cultizm.
Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model? In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand. This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces. Retailer @cultizm has still some sizes left! Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair! 📸 by @cultizm.
Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model? In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand. This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces. Retailer @cultizm has still some sizes left! Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair! 📸 by @cultizm.
@longjohn_denimblog
@longjohn_denimblog
•
Follow
Who copped a pair of these limited-edition @levis hand-drawn 501’s 1955 model? In celebrating the 150-year history of the 501® jean, Levi's were drawn (pun intended) to honor its distinctive details with a quirky twist: Every detail of the 1955 501® - from the Two-Horse Pull patch to the packaging and even the Red Tab - has been meticulously recreated by hand. This special is made from deadstock @conedenim White Oak Red Selvedge Denim. Its produced in a limit run of 501 pieces. Retailer @cultizm has still some sizes left! Swipe to 👉 to see some close-ups. Tag a friend that is searching for a pair! 📸 by @cultizm.
5 days ago
View on Instagram |
7/9
Catched with Douglas of the @vintageshowroom from London by team @teampeterstigter at the entrance of the last edition of the denim fabric @kingpins_show in Amsterdam. 👌 📸 by @teampeterstigter.
@longjohn_denimblog
@longjohn_denimblog
•
Follow
Catched with Douglas of the @vintageshowroom from London by team @teampeterstigter at the entrance of the last edition of the denim fabric @kingpins_show in Amsterdam. 👌 📸 by @teampeterstigter.
6 days ago
View on Instagram |
8/9
Pin game is on with this @wrangler ‘Blue Bell’ pin on my denim jacket. Thanks to @davidtring! 💪
@longjohn_denimblog
@longjohn_denimblog
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Follow
Pin game is on with this @wrangler ‘Blue Bell’ pin on my denim jacket. Thanks to @davidtring! 💪
6 days ago
View on Instagram |
9/9

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