Dutch denim brand @gstarraw is taking the next step by releasing its first denim-designed couture piece with Artificial Intelligence (AI) technology. With the launch of this first style, the Denim Cape, the brand is taking the next step by embracing new technologies and pushing the limits of denim design. But before the designed the Denim Cape (shown on the first pic), they made way more, a few of them can be seen if you slide to the right. 👉 Go to Long John (link in bio) to read all about it! 💪

This upcoming 20th of May, @levis celebrates internationally the 150 year anniversary of the 501® jeans style, so time to zoom in on all the details and some of the magical years that are attached to the 501. There are many important 501® years, but let’s highlight 10 key moments throughout the 501® history. The jeans style shook the industry and many lives all around the world. So, here’s the evolution of the 501® jeans! 💪 Swipe to see the evolution of the 501® jeans! 👉 Go to Long John (link in bio) to read the full article to learn more about the legendary 501® jeans! 💪

@redwingshoes lace game! @redwingberlinhamburgmunich shows that just a small chance in swapping laces in your @redwingheritage Moc Toe boots can make the difference. Shown here is a pair of 8138, different laces, different look. What kind of laces do you prefer? 🤷‍♂️

Weekend Inspiration from my archive! This vintage 1980's Western @wrangler 27MW denim shirt from my archive was bought by a reseller that picked it up at a farm sale outside of Waco, Texas in The States. The previous owner, a farmer, had worn his shirt probably each day while being at work on his land as it shows heavy sun fadings on the front and the back. You can only achieve this kind of fadings when you wear them as many possible. The old abandoned farm was a small white wood-sided house, probably built somewhere during the 1930s, and it was in a very poor condition. The farmhouse was sitting on the edge of a 30-acre plot of land. The reseller remembers that the whole place looked very dry, like the life of the owners of the farm who had lived there slowly fading back in time as the natural grassland came back and had grown to a natural state again. It looked like the wife outlived the husband because the closets had only her clothes and his were gone already. Except for a few pieces that she didn't get rid of, like this Wrangler shirt. It could be because the shirt remembers her of him, who knows... On the front of the Wrangler shirt are heavy sun fadings from wearing suspenders, and you can see that the shirt was tucked in his pants. Also, there are fadings on both chest pockets too. One of the pockets shows a 'ring fading' from his can of chewing tobacco, while the other pocket shows another fading form, maybe from his cigarettes? Next to the fadings, there're some small repairs on the front, and the sleeves are cut-off. The reseller of the shirt remembers that the other two shirts he found at the same place were repaired with exactly the same denim fabric as this vintage Wrangler shirt. So, probably the wife of the farmer used these sleeves to save the other two shirts to wear them as long as possible. On the back, you can see the beautiful 'cross fading' of the suspenders, and a hole that isn't repaired. 🤠

As we know it is the 150th anniversary of the 501® and to help to continue to mark this moment @levis has turned to another true original, @ianberry.art, to take over Paris’s iconic Place de la République with a massive mural made entirely of denim. The piece is the largest ever made entirely of denim, standing at 13 feet tall and 33 feet long, or four by ten meters, and is made from pre-worn denim. 👌 Go to Long John (link in bio) to read all about it! 💪 📸 by @kristysparow

Peace, love & denim! ✌️💙👖 Shot of the current premium @lee101official collection by @leejeans for this Spring Summer ‘23 collection.

@hensteethitaly developed a new Fall Winter ’23 collection which they’re selling at the moment to their retail partners. Although it will take a while before these items will hit the stores wordwide, here’s an exclusive sneak to some highlights of the collection. 👌 Go to Long John (link in bio) to see more sneaks of this collection! 💪

The Canadian denim brand @nakedandfamousdenim released their 18oz Big Slub Selvedge jeans. This release is actually a re-issue of what they used in the very first Naked & Famous denim collection in 2008. Now, the slubby denim fabric is back in three different fits; Super Guy (skinny fit), Weird Guy (standard tapered fit), and the Easy Guy (high-rise tapered fit). 👌 Go to Long John (link in bio) to read the full story! 💪

Old Glory was the premium collection made by the Italian denim brand @diesel back in the early nineties. With this collection, they paid a sort of homage to the ‘Big 3’ American denim brands, @levis, @leejeans, and @wrangler as the collection was mostly inspired by these brands. When I first saw this collection as a fifteen-year-old kid, I was hooked from the very first moment. Before that time I was only wearing 501s from Levi’s, but Diesel changed the industry with their groundbreaking marketing strategies and collections. They set a totally new standard and came up with something totally new. The Old Glory collection was top-notch, truly one-of-a-kind, and a step ahead of many others with its premium approach. They came with all these cool embroidered (denim) jackets, selvedge jeans, and authentic tops collections. When I started to work at Diesel in the nineties these items were finally sort of affordable to me, as I was able to buy them with some discount 😊. I totally rocked the jeans and jackets and was a proud owner of these styles. Now, after all those years, around 30+ years, I still have a weakness for these Old Glory by Diesel styles. Next to that I still like these styles, they remind me of how I really got enthusiastic about denim, vintage denim, the history, and the denim industry in general. Most of the denim knowledge I have I learned myself, just by diving into the history, talking to other denim people, buying vintage, being curious and reading a lot on the internet and books, traveling, and doing research in general, but the kick-off for me was the Diesel brand and in particular their Old Glory collection. They were the starting point for me for what I’m doing today, so big bravo to the founder of the Diesel brand, @renzorosso, and its team for creating these masterpieces! During all the years I collected quite a big archive with these rare Old Glory styles, and as it was only produced for a very few years, there aren’t that many pieces made. In my denim archive, there are 24 different jackets now, 1 new denim jacket for the archive is on its way at the moment, so its still growing! I’m happy to share these 24 beauties in this Reel. 💪