Long John - Daily Magazine About Denim & Authentic Products

Interview

Interview

The 10 Favorites By...
Denim Influencer 2020

Denim Influencer 2020

by Rivet 50
About My Work

About My Work

Freelance Denim Projects
carhartt
Brands, Shops

A Look Inside The New Carhartt Store In New York

August 8, 2022 by Wouter Munnichs No Comments
The New Store In New York City Carhartt by Work in Progress has opened its new retail store in New...  Read More
Reading time: 1 min
soorty hemp
Inspiration

Sustainable Fibers For Denim, Why Hemp Attracts More And More Attention

August 5, 2022 by Sina Steidinger No Comments
Sustainability In Denim Even the average jeans customer knows already that denim belongs to the bad guys concerning sustainable issues....  Read More
Reading time: 4 min
vice magazine
Inspiration, Video

Diving Into Abandoned Mines With Denim Hunter Brit Eaton (Video)

August 3, 2022 by Wouter Munnichs No Comments
Vice Guide To Vegas With Brit Eaton Vice magazine made a series called 'Vice guide to Vegas'. In one of...  Read More
Reading time: 1 min
King-Yu Yiu
Inspiration, Jeans, Worn-Out Projects

Worn-Out Projects X King-Yu Yiu’s Bespoke Denim Suit (966 Wear Days)

August 2, 2022 by Wouter Munnichs No Comments
966 Wear Days By King-Yu Yiu Denim creator King-Yu Yiu developed a two-piece denim suit more than two years ago...  Read More
Reading time: 1 min
levi's
History, Inspiration, Video

From The Levi’s Archives: The Biker Culture & East Bay Dragons (Video)

August 1, 2022 by Wouter Munnichs No Comments
The Oldest African American Motorcycle Club In the new episode 'From the Archives' by Levi's, historian of the American denim...  Read More
Reading time: 1 min
sm denim
Brands, Events

The SM Denim X Heemin Moon Installation At Kingpins Show New York

July 29, 2022 by Wouter Munnichs No Comments
Partnering With Artist Heemin Moon Last week SM Denim participated in the New York edition of the denim fabric Kingpins...  Read More
Reading time: 3 min
hnst jeans
Brands, Jeans

The 100% Vegan Approach By HNST Jeans For A Better Tomorrow

July 27, 2022 by Wouter Munnichs No Comments
HNST Is A 100% Vegan Brand HNST Jeans is taking its responsibility very seriously. As a fully circular company, they...  Read More
Reading time: 1 min
jason denham
Inspiration, Interview

The 10 Favorites By Jason Denham (Founder Denham The Jeanmaker)

July 26, 2022 by Wouter Munnichs No Comments
The 10 Favorites By… Name: Jason Denham Daily work: Founder of DENHAM. Instagram ID: @denhamthejeanmaker   What is your favorite...  Read More
Reading time: 1 min
wouter munnichs
Inspiration, Interview

Interview On InsideDenim About My New Webshop Launch

July 25, 2022 by Wouter Munnichs No Comments
My New Online Denim Adventure The online platform InsideDenim highlighted my new online denim adventure! Recently, I did a soft...  Read More
Reading time: 1 min
new balance numeric
Brands, Footwear

New Balance Numeric Denim Pack With Skateboarder Jamie Foy

July 22, 2022 by Wouter Munnichs No Comments
The Special Denim Back By New Balance Numeric New Balance teamed up with skateboarder Jamie Foy for a special denim...  Read More
Reading time: 1 min
denim shorts
Brands, Inspiration

10 x Women & Men Denim Shorts For A Cooler Summer Experience

July 20, 2022 by Wouter Munnichs No Comments
10 Denim Shorts For A Cooler Summer Experience The Summer has officially started and temperatures are going up, time to...  Read More
Reading time: 1 min
sm denim indikon
Brands, Inspiration

SM Denim Introduces The Revolutionary Dyeing Technique Indikon

July 19, 2022 by Wouter Munnichs No Comments
Constantly In Search Of New Sustainable Methods The Pakistani denim mill SM Denim has over 40 years of experience in...  Read More
Reading time: 2 min
denge kimya terra
Events, Fairs

A Recap Of The Official Launch Of Terra By Denge Kimya

July 19, 2022 by Wouter Munnichs No Comments
Terra’s Special Celebration Event Two weeks ago, on Friday the 1st of July, Denge Kimya organized a special event to...  Read More
Reading time: 2 min
denim design lab
Brands, Jeans

Denim Design Lab’s New Western Inspired 5-Pocket Jeans

July 15, 2022 by Wouter Munnichs No Comments
Western-Inspired Pair Of Jeans Denim Design Lab, also known as DDL, released their new Western-inspired jeans. The jeans is a...  Read More
Reading time: 1 min
Kingpins Show
Events, Inspiration

Denim Fabric Kingpins Show Is Back In New York Next Week!

July 14, 2022 by Wouter Munnichs No Comments
Back In New York The denim fabric trade show Kingpins is back next week in New York! Back at the...  Read More
Reading time: 1 min
denim knowledge
History, Inspiration

10 Important Years You Need To Know About The ‘Big 3’ Denim Brands (Levi’s, Lee & Wrangler)

July 13, 2022 by Wouter Munnichs No Comments
The 10 Most Important Years By Levi’s, Lee & Wrangler There're many historical facts and important years in the history...  Read More
Reading time: 3 min
omdigo
Accessories, Brands

Omdigo Brings Inner Peace With Their Unique Denim Creations

July 12, 2022 by Wouter Munnichs No Comments
Bringing Inner Peace With Denim Creations Omdigo is a new initiative and a combination of two precious gifts from mother...  Read More
Reading time: 1 min
brave star
Brands, Jeans

Pre-Order: Brave Star ‘The Die Hard’ Double Knee Ecru Jeans

July 11, 2022 by Wouter Munnichs No Comments
A Limited Run Of 50 Pieces Only The American denim brand Brave Star is running a pre-order program with their...  Read More
Reading time: 1 min
bleeding indigo
Brands, Jackets

Handmade Bleeding Indigo Jacket Made From Upcycled French Chore Coats

July 8, 2022 by Wouter Munnichs No Comments
Unique Bleeding Indigo Styles Made From Old Garments Bleeding Indigo is a Dutch initiative by Alain and Bartel that both share a...  Read More
Reading time: 1 min
dside
Brands, Jeans

Dside Produces Selvedge Jeans Made In Germany

July 7, 2022 by Wouter Munnichs No Comments
High-Quality Selvedge Fabrics The Dside denim clothing brand is based in Heidelberg (between Frankfurt and Stuttgart) in Germany and is...  Read More
Reading time: 1 min
indigo eden alessio berto
Inspiration

Indigo Eden – A Collaboration Project By Alessio Berto

July 6, 2022 by Wouter Munnichs No Comments
An Avant-Garde Capsule Collection The Indigo Eden project is made in collaboration with Alessio Berto and consists of a collaboration...  Read More
Reading time: 2 min
no excess
Brands, Jeans

A Closer Look On The No Excess Denim Collection

July 5, 2022 by Wouter Munnichs No Comments
Three Different Menswear Fits The No Excess denim collection is focused on three different menswear fits. Included in the collection...  Read More
Reading time: 3 min
fashionary
Accessories, Books

How Jeans And Denim Garments Are Made

July 4, 2022 by Wouter Munnichs No Comments
A Complex And Time-Consuming Process The production process to create a pair of jeans is quite complex, and time-consuming. Before...  Read More
Reading time: 2 min
Long John webshop
Shops

The Launch Of The Long John Webshop – Powered By IrisArke

July 1, 2022 by Wouter Munnichs No Comments
The Long John Webshop Today, I'm proud to annouce the launch of a new Long John activity, a shopping platform...  Read More
Reading time: 1 min
wingman denim
Brands, Jeans

Wingman Denim Brings Hemp Denim That Makes You Smile

June 30, 2022 by Wouter Munnichs No Comments
A 23oz Heavy-weight Champ Wingman Denim from Indonesia comes with a special heavy-weight 23-ounce hemp denim. The jeans that make...  Read More
Reading time: 1 min
Branding, Brands, Jeans

Learn The 7 Key Details From Levi’s Jeans Back Pocket

January 30, 2018 by Wouter Munnichs 1 Comment
Learn The 7 Key Details From Levi's Jeans Back Pocket Levi's Jeans has a long history in the denim industry. The...  Read More
Reading time: 7 min
Brands, Jackets, Jeans

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

June 5, 2017 by Wouter Munnichs 3 Comments
The history of a Levi's Jeans icon One of the most iconic denim jackets ever made is the Levi’s Jeans jacket Lot...  Read More
Reading time: 5 min
Brands, Jackets, Jeans

The History + Original Vintage Levi’s 506XX Jacket

April 29, 2017 by Wouter Munnichs 1 Comment
The birth of the Levi's 506XX Jeans jacket One of the most iconic denim jackets ever made is the Levi's Jeans...  Read More
Reading time: 3 min
Brands, Jeans, Worn-Out Projects

Original Vintage Lee Cowboy Jeans From The 1940’s

March 19, 2017 by Wouter Munnichs 1 Comment
Original Lee Cowboy Jeans From The 1940's This vintage pair of Lee Jeans is one of the many treasures from my...  Read More
Reading time: 4 min
Brands, History, Jeans, Worn-Out Projects

Original Vintage Pair of Levi’s 501XX Jeans from 1937

November 16, 2017 by Wouter Munnichs No Comments
Original Vintage Pair of Levi's 501XX Jeans from 1937 An interesting historical item from my private denim archive is this pair: original...  Read More
Reading time: 4 min
Brands, Jeans

Blaumann Jeanshosen 100% Made in Germany

August 14, 2017 by Wouter Munnichs 1 Comment
Introduction of Blaumann Jeanshosen In the year 2013 the first 100% Made in Germany Blaumann Jeanshosen brand was started. Blaumann Jeanshosen...  Read More
Reading time: 2 min
Brands, Jeans

Rare Vintage Levi’s 501 Jeans Double Red Tab 1960’s

December 13, 2017 by Wouter Munnichs No Comments
  Rare Vintage Levi's 501 Jeans Double Red Tab 1960's This vintage Levi's Jeans from my private denim archive is a very...  Read More
Reading time: 2 min
Interview

Meet The Collector #10 Brit Eaton

June 11, 2017 by Wouter Munnichs 1 Comment
MEET THE COLLECTOR #10 Brit Eaton Today the 10th episode of the topic Meet the Collector. Meet the Collector is about passionate people with a...  Read More
Reading time: 4 min
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wouter munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Part 2 – The Story of the Levi’s 507XX Biker Cut Jacket

Part 2 – The Story of the Levi’s 507XX Biker Cut Jacket

7 June 2017
The Black & Blue Store In Nijmegen – NL

The Black & Blue Store In Nijmegen – NL

24 December 2015
Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

15 February 2018
Ian Berry New Solo Show In London: Hotel California

Ian Berry New Solo Show In London: Hotel California

20 June 2019
Real McCoy’s Indigo Aran Sweater

Real McCoy’s Indigo Aran Sweater

6 March 2017
The Real McCoy Type D-1 Leather Jacket

The Real McCoy Type D-1 Leather Jacket

17 November 2017
First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

24 October 2017
The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

5 June 2017
Nobrandedon X Swissjeansfreak Collaboration

Nobrandedon X Swissjeansfreak Collaboration

7 March 2018
De Rode Winkel Store X Lee Jeans Collab

De Rode Winkel Store X Lee Jeans Collab

3 April 2017
Follow Long John on Instagram
Visited the ‘Sneakers Unboxed’ expo at @designmuseumdenbosch for a trip down memory lane as I used to rock sneakers as a kid to my mid twenties (now, I’m wearing only @vans, @converse and other classic styles next to leather boots). The expo covers all the old stuff, from the early @nike runners, Blazers to @jumpman23, styles that I used to rock myself in the 1980s and 1990s, basketball styles, but also the @agassi’s, @converse All Star’s, to the @vans styles, Era’s and Old Skool’s. On display we’re also @airwalk’s, @adidas Superstar’s, the @nike x @pietparra collabs, @puma’s, @reebok’s, @nike x @patta_nl collabs, @asics to name a few. As said, the expo brought back memories of my childhood+ years. 👌
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Visited the ‘Sneakers Unboxed’ expo at @designmuseumdenbosch for a trip down memory lane as I used to rock sneakers as a kid to my mid twenties (now, I’m wearing only @vans, @converse and other classic styles next to leather boots). The expo covers all the old stuff, from the early @nike runners, Blazers to @jumpman23, styles that I used to rock myself in the 1980s and 1990s, basketball styles, but also the @agassi’s, @converse All Star’s, to the @vans styles, Era’s and Old Skool’s. On display we’re also @airwalk’s, @adidas Superstar’s, the @nike x @pietparra collabs, @puma’s, @reebok’s, @nike x @patta_nl collabs, @asics to name a few. As said, the expo brought back memories of my childhood+ years. 👌
19 hours ago
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1/9
The new @tcbinoue Cathartt Chore coat and black cat crew suit. 👌
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The new @tcbinoue Cathartt Chore coat and black cat crew suit. 👌
1 day ago
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2/9
The Copenhagen based denim store @brundcph shows that the @japanbluejeans mini jeans ages too with time. New vs used. 👌
The Copenhagen based denim store @brundcph shows that the @japanbluejeans mini jeans ages too with time. New vs used. 👌
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The Copenhagen based denim store @brundcph shows that the @japanbluejeans mini jeans ages too with time. New vs used. 👌
2 days ago
View on Instagram |
3/9
Started a new series about sustainability on Long John. In this first edition, created by @sinasteidinger, a self-employed denim designer and sustainability manager based in Amsterdam and currently working for Dutch denim brand @mudjeans, she's taking a look at why Hemp attracts more and more attention as a sustainable fiber for denim. The pictures in this first edition are by @soortyenterprises as the shown denim styles are made with their Floyd Pulse Blue fabric which is made from Zero Virgin Cotton Refibra, Hemp and PCW. This means this fabric is made with zero virgin cotton (it has no virgin cotton inside, but it is a blend of Refibra (recycled cotton and @tencel_global Lyocell) + hemp + PCW). The hemp in this fabric is 25%. 👌 Go to Long John (link in bio) to read the full story about hemp as an alternative to cotton! 💪
Started a new series about sustainability on Long John. In this first edition, created by @sinasteidinger, a self-employed denim designer and sustainability manager based in Amsterdam and currently working for Dutch denim brand @mudjeans, she's taking a look at why Hemp attracts more and more attention as a sustainable fiber for denim. The pictures in this first edition are by @soortyenterprises as the shown denim styles are made with their Floyd Pulse Blue fabric which is made from Zero Virgin Cotton Refibra, Hemp and PCW. This means this fabric is made with zero virgin cotton (it has no virgin cotton inside, but it is a blend of Refibra (recycled cotton and @tencel_global Lyocell) + hemp + PCW). The hemp in this fabric is 25%. 👌 Go to Long John (link in bio) to read the full story about hemp as an alternative to cotton! 💪
Started a new series about sustainability on Long John. In this first edition, created by @sinasteidinger, a self-employed denim designer and sustainability manager based in Amsterdam and currently working for Dutch denim brand @mudjeans, she's taking a look at why Hemp attracts more and more attention as a sustainable fiber for denim. The pictures in this first edition are by @soortyenterprises as the shown denim styles are made with their Floyd Pulse Blue fabric which is made from Zero Virgin Cotton Refibra, Hemp and PCW. This means this fabric is made with zero virgin cotton (it has no virgin cotton inside, but it is a blend of Refibra (recycled cotton and @tencel_global Lyocell) + hemp + PCW). The hemp in this fabric is 25%. 👌 Go to Long John (link in bio) to read the full story about hemp as an alternative to cotton! 💪
@longjohn_denimblog
@longjohn_denimblog
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Started a new series about sustainability on Long John. In this first edition, created by @sinasteidinger, a self-employed denim designer and sustainability manager based in Amsterdam and currently working for Dutch denim brand @mudjeans, she's taking a look at why Hemp attracts more and more attention as a sustainable fiber for denim. The pictures in this first edition are by @soortyenterprises as the shown denim styles are made with their Floyd Pulse Blue fabric which is made from Zero Virgin Cotton Refibra, Hemp and PCW. This means this fabric is made with zero virgin cotton (it has no virgin cotton inside, but it is a blend of Refibra (recycled cotton and @tencel_global Lyocell) + hemp + PCW). The hemp in this fabric is 25%. 👌 Go to Long John (link in bio) to read the full story about hemp as an alternative to cotton! 💪
3 days ago
View on Instagram |
4/9
The @fdmtldenim x @medicom_toy collaboration. 👌
The @fdmtldenim x @medicom_toy collaboration. 👌
@longjohn_denimblog
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The @fdmtldenim x @medicom_toy collaboration. 👌
4 days ago
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5/9
@rawdenimhouse transformed an old denim banner into a fine Type 1 denim jacket style. ♻️
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@rawdenimhouse transformed an old denim banner into a fine Type 1 denim jacket style. ♻️
4 days ago
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6/9
MUST SEE! @vice magazine made a series called ‘Vice guide to Vegas‘. In one of their last episodes, they went on the road with the legendary denim hunter Brit Eaton, better known as @originalindianajeans / @carpedenimsales. In this short documentary style video, Brit is sharing his passion for denim, and especially hunting on vintage miner pairs of jeans in abandoned mines. He takes the watcher on his journey exploring old mines. You will dive into those dangerous places that are full of snakes, falling rocks, and deadly poison. Go to Long John (link in bio) to watch the full documentary! 💪
@longjohn_denimblog
@longjohn_denimblog
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MUST SEE! @vice magazine made a series called ‘Vice guide to Vegas‘. In one of their last episodes, they went on the road with the legendary denim hunter Brit Eaton, better known as @originalindianajeans / @carpedenimsales. In this short documentary style video, Brit is sharing his passion for denim, and especially hunting on vintage miner pairs of jeans in abandoned mines. He takes the watcher on his journey exploring old mines. You will dive into those dangerous places that are full of snakes, falling rocks, and deadly poison. Go to Long John (link in bio) to watch the full documentary! 💪
5 days ago
View on Instagram |
7/9
Don’t forget to smile today! 😊 • Patch: @leejeans / @leejeanseurope • Ring: Long John ring by @877workshop • Shirt: Vintage German army desert shirt
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Don’t forget to smile today! 😊 • Patch: @leejeans / @leejeanseurope • Ring: Long John ring by @877workshop • Shirt: Vintage German army desert shirt
5 days ago
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8/9
Denim creator @kingyuyiu developed a two-piece denim suit more than two years ago that is heavily inspired by 1920’s miner overalls. This bespoke Canadian Tuxedo is made with selvedge fabric from @conedenim, and worn for 966 days (31 months) at the moment, so time for an update. Go to Long John (link in bio) to watch it! 💪
@longjohn_denimblog
@longjohn_denimblog
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Denim creator @kingyuyiu developed a two-piece denim suit more than two years ago that is heavily inspired by 1920’s miner overalls. This bespoke Canadian Tuxedo is made with selvedge fabric from @conedenim, and worn for 966 days (31 months) at the moment, so time for an update. Go to Long John (link in bio) to watch it! 💪
6 days ago
View on Instagram |
9/9

Learn more about my work as denim specialist

More about my denim passion and work

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