@orta_anadolu advances its Bluesky mission of creating the most climate justice, planet justice and social justice denim ever, from regenerative raw fibers to wood and mineral based materials. A new generation of denim possibilities makes every piece of ORTA fabric an actionable solution for today’s eco-stressed world. Go to Long John (link in bio) to read the full story! 💪

@artworksxdenim with one of her creative denim creations. 💪

Denim master @viapiana_custom_denim always takes the next step with his unique and creative creations, this time he used an old 1930’s blanket in a special custom denim jacket! 🙌

After Berlin, London, Frankfurt, and Hamburg, the American @stetsoneurope hat brand opened their first UK flagship store in London. This new Stetson store opened its doors on the 15th of March in the heart of London’s West End area. 👌 Go to Long John (link in bio) to read and see more of the new store! 💪

Dutch denim brand @gstarraw is taking the next step by releasing its first denim-designed couture piece with Artificial Intelligence (AI) technology. With the launch of this first style, the Denim Cape, the brand is taking the next step by embracing new technologies and pushing the limits of denim design. But before the designed the Denim Cape (shown on the first pic), they made way more, a few of them can be seen if you slide to the right. 👉 Go to Long John (link in bio) to read all about it! 💪

This upcoming 20th of May, @levis celebrates internationally the 150 year anniversary of the 501® jeans style, so time to zoom in on all the details and some of the magical years that are attached to the 501. There are many important 501® years, but let’s highlight 10 key moments throughout the 501® history. The jeans style shook the industry and many lives all around the world. So, here’s the evolution of the 501® jeans! 💪 Swipe to see the evolution of the 501® jeans! 👉 Go to Long John (link in bio) to read the full article to learn more about the legendary 501® jeans! 💪

@redwingshoes lace game! @redwingberlinhamburgmunich shows that just a small chance in swapping laces in your @redwingheritage Moc Toe boots can make the difference. Shown here is a pair of 8138, different laces, different look. What kind of laces do you prefer? 🤷‍♂️

Weekend Inspiration from my archive! This vintage 1980's Western @wrangler 27MW denim shirt from my archive was bought by a reseller that picked it up at a farm sale outside of Waco, Texas in The States. The previous owner, a farmer, had worn his shirt probably each day while being at work on his land as it shows heavy sun fadings on the front and the back. You can only achieve this kind of fadings when you wear them as many possible. The old abandoned farm was a small white wood-sided house, probably built somewhere during the 1930s, and it was in a very poor condition. The farmhouse was sitting on the edge of a 30-acre plot of land. The reseller remembers that the whole place looked very dry, like the life of the owners of the farm who had lived there slowly fading back in time as the natural grassland came back and had grown to a natural state again. It looked like the wife outlived the husband because the closets had only her clothes and his were gone already. Except for a few pieces that she didn't get rid of, like this Wrangler shirt. It could be because the shirt remembers her of him, who knows... On the front of the Wrangler shirt are heavy sun fadings from wearing suspenders, and you can see that the shirt was tucked in his pants. Also, there are fadings on both chest pockets too. One of the pockets shows a 'ring fading' from his can of chewing tobacco, while the other pocket shows another fading form, maybe from his cigarettes? Next to the fadings, there're some small repairs on the front, and the sleeves are cut-off. The reseller of the shirt remembers that the other two shirts he found at the same place were repaired with exactly the same denim fabric as this vintage Wrangler shirt. So, probably the wife of the farmer used these sleeves to save the other two shirts to wear them as long as possible. On the back, you can see the beautiful 'cross fading' of the suspenders, and a hole that isn't repaired. 🤠

As we know it is the 150th anniversary of the 501® and to help to continue to mark this moment @levis has turned to another true original, @ianberry.art, to take over Paris’s iconic Place de la République with a massive mural made entirely of denim. The piece is the largest ever made entirely of denim, standing at 13 feet tall and 33 feet long, or four by ten meters, and is made from pre-worn denim. 👌 Go to Long John (link in bio) to read all about it! 💪 📸 by @kristysparow