It’s already ten years ago that Atelier la Durance dropped their first jeans in the shops. Can still rember that I saw these jeans for the first time. I liked these denim a lot, full of great details and super Japanese 14oz quality! Next to the amazing product the branding was extremely good! All done by craftsman Boy Bastiaens ( from Maastricht (Holland). He is responsible for the whole creative identity of this brand. For this celebration he made a nice art work with the unique denim repairkits. Bravo Boy!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.