It’s already ten years ago that Atelier la Durance dropped their first jeans in the shops. Can still rember that I saw these jeans for the first time. I liked these denim a lot, full of great details and super Japanese 14oz quality! Next to the amazing product the branding was extremely good! All done by craftsman Boy Bastiaens (www.stormhand.com) from Maastricht (Holland). He is responsible for the whole creative identity of this brand. For this celebration he made a nice art work with the unique denim repairkits. Bravo Boy!

www.atelierladurance.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.