Livid Jeans is a manufacturing company from Norway started in 2010. Livid Jeans is started by Jens Olav Dankertsen because he wanted to share his love and passion for superior quality and true craftsmanship. The brand is dedicated to honor old traditions in making jeans, and inspired by a time when superior quality, supporting local trade and taking care of own garments mattered. Livid Jeans remains today the only apparel manufacturing company left in Norway.

Transparancy is something very important at Livid Jeans. With the new short docu they want to give you an insight in their production methods and meet the people behind their products. But they also want to give show you the supply chain in the textile industry as its incredibly complex. The branding on the labels of items as ‘made in …’ is just half the story, and the rest is often left untold. With the new docu Livid Jeans wants to tell the full story. They want to be transparant so people see exactly where their favorite items are made. The short docu will take you on a journey through Portugal and introduce you their factories. Enjoy the 15 minutes Livid Jeans docu.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.