diesel jeans

3rd Diesel Jeans Catalog From Fall Winter 1988 – 1989

Diesel Jeans launched their third print catalog in 1989 – 1989 for their Fall Winter collection. This was the third issue by the Italian denim company. The period that their jeans fits as Trading, Cheyenne and Saddle ruled their denim collection. The time that their iconic Mohawk indian with the pay-off ‘Only the Brave’ dominated their outstanding collections.

Core in the collection were the Ranger and Denver jackets. Both inspired by American vintage jackets but with an Italian twist. They also had some very nice leather biker jackets and millitary flight jackets. A very progressive and innovative look in that time for the industry.

Their catalogs were made in small runs so it wasn’t so easy to get your hands on a copy. After 30 years you can see the total Diesel Jeans catalog now here below. This catalog contains only 14 pages and the format is like a vinyl record sleeve, just as the previous two editons. This third edition was a big inspiration source for many other denim brands. A new standard who influenced a lot of denim people.

Watch also the 1st catalog made by Diesel in 1987 – 1988 here.

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www.diesel.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.