This customize denimshop from New York (USA) had a really nice booth on the Bread & Butter fair in Berlin. You can choose your favourite model, denim, rivets, yarn, etc. to make your perfect limitedย jean. The booth is a copy from their atelier in the shop in Soho, NY. Really nice!



Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.