1) Cool. ‘Denim is a way of life!’
Denim looks great on everyone. As there’re so many different denim fits and variations these days, there’s a perfect fit and design for everyone that suited their body type. You will always look cool wearing denim. Remember the classic quote: ‘Jeans are always a good idea!’, that’s because of the coolness, the mystery, the romance, and the adventure that is attached to denim.
2) Durable. ‘When all else fails, wear denim!’
Denim was first used for workwear garments as they needed sturdy clothes during their heavy work. That denim is durable has been proven during all those years. Next to its durability, it will look more and more beautiful over time as the indigo chips off when using, the white core of the threads will be more visible, and in return, you will get these nice denim fades which we all are aiming for.
3) Practical. ‘When in doubt, wear denim!’
Denim can be worn on each occasion. Whether you’re going to work, hanging out in the city, going to a party, riding your bike, or when meeting your parents-in-law for the very first time, wearing your beloved pair of jeans is always on point. You are never under or overdressed as denim is such a versatile fabric. There’s a denim design for every moment and every occasion in your life.
4) Timeless. ‘Denim is forever!’
Denim never goes out of style. And that’s a fact! You can always wear denim, no matter who you are, no matter your job, and no matter your age. Denim is ageless. The timeless character comes from the fact that denim is the ultimate base for each outfit. Each day and every day. It matches all colors and styles. You can’t simply go wrong with denim. Never!
5) Comfortable. ‘Nothing beats a well-worn-in pair of jeans!’
Denim is the most easygoing and most comfortable to wear. Especially the oldest and most beaten-up pair in your closet. The one that you were wearing while traveling the world, or the one when renovating your house or garden. Or simply the one that you repaired multiple times to keep them alive as you can’t live without it. That’s because they’re so comfortable and soft to wear. They feel like a second skin. A skin that protects you on your journeys and that is loaded with so many memories.
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