Platform ‘A Continuous Lean’ gives us a look inside the legendary Cone Mills in Greensboro, North Carolina – US. Founder ‘A Continuous Lean’ Michael Williams and filmmaker Dustin Cohen travelled to the legendary denim mill to make this perfect video. Levi’s Jeans and Cone Mills are celebrating this year their 100 years anniversary. They are doing business for 100 years already. Their partnership is also known as ‘The Golden Handshake’. This is the gentleman’s agreement between Cone Mills and Levi Strauss to exclusively manufacture Levi’s Shrink-to-Fit denim. With this video you will get a glimpse into one of the most authentic denim mills.
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.
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