the stronghold

The Flagship Store

The Stronghold brand was founded in Los Angeles in 1895 when the population of the city of angels was only 65,000 people at the time. The brand was relaunched in 2004, and they have a flagship store in Venice, LA nowadays.

The Stronghold was the first branded apparel to be manufactured in Los Angeles and was the only maker of denim and canvas work wear in Los Angeles before WWII. By 1912, the brand employed 1,000 workers in downtown Los Angeles, making them the largest manufacturer of clothing in Southern California. They made clothing for men, woman, and children and introduced casual clothing categories including outerwear, dress shirts and trousers along with their well known jeans and overalls.

In 1908, the now famous mascot of the brand was first introduced in advertisements. His name was Stronghold Steve and he would appear on labels and buttons used on Stronghold workwear in the 1930s, 1940s, and 1950s.

The Stronghold brand was relaunched in 2004. Their high-quality garments are again being manufactured in Los Angeles at The Stronghold factory with the same methods of construction as the original garments. All of the rivets, washers, buttons, labels, and fabrics are authentic reproductions of original items, based on the company’s archives.

The Stronghold Flagship Store
1625 Abbot Kinney Blvd
Venice, CA 90291
USA

the stronghold

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https://thestronghold.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.