Levi’s Presents From The Archives Part 12
In the 12th episode of Levi’s’ series ‘From the Archives‘, historian of the brand, Tracey Panek, shares the story of the S.S. Central America ship. This ship sank off the coast of North Carolina in 1857 carrying 30,000 pounds (13,600 kg) of gold. In December 2022, artifacts recovered from this ship from Central America went on auction.
The Content Of The Episode
In this new episode, Tracey shows behind-the-scenes at the auction to learn the history of the ‘Ship of Gold’ and whether a pair of button-fly pants that sold for $114,000, were early Levi’s jeans. You will also see what Tracey bought for Levi’s archive that came out and from the ship too, dating to the legendary ‘Gold Rush‘ period.
Watch The Full Episode
You can now watch the full episode of the new ‘From the Archives‘ series here;
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.
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