Terra’s Special Celebration Event
Two weeks ago, on Friday the 1st of July, Denge Kimya organized a special event to celebrate the official launch of their Terra brand. With the launch of Terra natural dyes, they allow us to design clothes with plants, to be as close as possible to mother nature. All the dyes are made from plants or waste of fruits coming directly from the earth and are similar to the Earth Goddess. Terra’s mission is to contribute to guarding the planet. Each color has its unique story that refers to our history and our roots.
The Content Of The Event
During the celebration launch of Terra, guests could participate and learn all about the natural dyeing process. They invited dye master Celia Geraedts from Blue Print Amsterdam to run the specially designed dye bar to experience the unique outcome of Terra dyes.
Next to that, the visitors could watch an inspiring dance show, and they could view the new collection, dyed naturally with Terra of course. Everyone invited could connect again with high-level stakeholders with different backgrounds in the fashion, textile, and denim world.
The Benefits That Could Be Experienced During The Event
At Denge Kimya they’re working already for almost 30 years to achieve a sustainable fashion industry. To reach this goal, they developed several innovative solutions for a better future for mother earth. During the celebration event, you can see that the Terra dyes use way less amount of water consumption compared to synthetic dyestuffs. And, you could also experience yourself that it saves you almost 150-minutes of time during dyeing and washing with Terra. And not to forget the amount of saving water which is around 4 tons, based on 100 kg of cotton fabric.
The Recap Video Of The Event
The Terra celebration was a huge success, luckily they captured the beautiful evening in a recap video which shows perfectly that all your senses were stimulated through music, food, people, and of course the special Terra activations during the evening.
Watch the recap video of the official launch of Terra here;
Experience Terra In New York This Week
At the moment, Terra is part of Soorty’s purpose-driven hub SpaceD in New York. The theme of their second event is Responsible Innovation For A Better Tomorrow. To make things more interactive, Soorty teamed-up with partners such as Terra for a roundtable, presentations and drinks. On the 19th of July, today, they have an afternoon tea with Terra at SpaceD on 5.30 pm and every denim lover is more than welcome to join!
So, if you’re in New York this week, go check it out yourself at 902 Broadway, Suite 1611, New York 10010.