peppino peppino

PeppinoPeppino On The Road

After a very successful Pitti Uomo trade show in Florence, PeppinoPeppino is also presenting its new Spring Summer 2023 collection at shows such as Seek, Revolver, and Welcome Edition. As it will take a year that this collection will hit the stores, here’s already an exclusive sneak preview with some highlights.

peppinopeppino

peppinopeppino

peppinopeppino

The Inspiration Of The Collection

PeppinoPeppino’s collection is inspired by the Newies from the 1900s. The Newsies worked on the corners of major cities soliciting patrons by yelling out “Paper! Paper! Get Your Paper!” The Newsie look is recognizable by long pants worn with a henley, a vest, and an outerwear piece, accompanied by the iconic Newsie cap and Newsie bag to carry their papers. The Newsie style has endured
for over a century. Their clothing as well as their spirit were known as durable and resilient.

The PeppinoPeppino collection aims to celebrate these iconic individuals, using style names referencing the 1920s slang.

peppinopeppino

peppinopeppino

peppinopeppino

The Superior Raw Materials Of The PeppinoPeppino Collection

The PeppinoPeppino Spring Summer 2023 collection remains true to its DNA by utilizing superior raw materials, including their new seasonal selection of Italian cotton chevron offered in white and navy colorways as well as their staple denim selection from the Italian Candiani denim mill.

peppinopeppino

peppinopeppino

peppinopeppino

The Unique Location Of The Shoot

For the very first time, the lookbook of PeppinoPeppino is shot on location in Schio, Italy at the historic Fabbrica Alta. This is a wool mill building commissioned by Alessandro Rossi in 1862, representing one of the main symbols of the first Italian industrialization. The glass-paneled windows and worn wooded plank doors offered a rough and raw backdrop for their photoshoot. They were humbled to have been given access for this lookbook to such a striking and significant location.

peppinopeppino

peppinopeppino

peppinopeppino

Created In Cooperation

The 7th collection of PeppinoPeppino is created in cooperation with pattern specialist and designer Alessio Berto from Italy.

peppinopeppino

peppinopeppino

peppinopeppino

https://peppinopeppino.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.