About

Who is Long John?

Long John is an online magazine established in 2011 by Wouter Munnichs. Long John shares daily the latest news about denim and high-quality made products. You can explore the latest (denim) trends, meet (denim) people, find the most outstanding pieces and stores and see what’s happening in the industry.

Long John is a perfect guide to give you more knowledge, by showing you all the ins and outs, from outstanding goods and unique initiatives. The core of the content is focussed on denim.

Showcase your brand

If you’re interested showcasing your brand or product on Long John to reach your target audience, please send me an email for the possibilities and prices: wouter@long-john.nl

wouter munnichs

Pic by Jenneke Luijmes.

Wouter Munnichs, founder Long John.

Freelance Denim Support

Next to exposure on Long John it’s also possible to use my expertise for marketing and branding projects. Besides running the Long John magazine I’m also working as a freelance denim specialist for brand and retail. As a freelancer I’m using my more than 25 years of knowledge in the denim, footwear and lifestyle industry (click here to see my experiences). My specialties are:

  • Creating unique brand attention
  • Offline and online traffic booster
  • Creative and innovative brand and retail concepts
  • Organising special (retail) events
  • Set-up win win collabs and partnerships
  • Denim workshops (for store and brand staff)
  • Social Media and blog support (content)
  • Sparring Partner
  • Connecting (with brands, retailers and (denim) influencers)

In the interview here below I talk about my daily work within the denim industry.

Interested to hear more about the possibilities to work together? I’m looking forward to hear from you! Contact me: wouter@long-john.nl