In December 2015 the book ‘Ametora’ – How Japan Saved American Style – was launched. The book is written by cultural historian W. David Marx. He’s a writer on Japanese fashion, music, and culture. Ametora which means American traditional look is his first book. The book traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected the American style.

The book is published by Basic Books, hardcover and 296 pages. Looking forward to see it by myself. The first reviews are very promising!

Ametora Book by W. David Marx  long john denim blog story history authentic clothing clothes 2015 new hardcover japan america usa us (2)

Ametora Book by W. David Marx  long john denim blog story history authentic clothing clothes 2015 new hardcover japan america usa us (1)

www.basicbooks.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.