Amsterdam Denim Days

For the 4th year in a row Amsterdam will turn into blue again during the Amsterdam Denim Days. The successful International denim festival is taking over Amsterdam again. Amsterdam Denim Days is a series of related events in Amsterdam that will provide an opportunity for denim brands, producers, consumers, press and designers to celebrate all indigo things.

Amsterdam Denim Days is presented by House of Denim, in collaboration with Kingpins, Modefabriek, HTNK Fashion recruitment & consultancy and the city of Amsterdam. Amsterdam Denim Days is scheduled from the 17th till the 23rd of April 2017. The kick-off from ADD is with the denim fabric sourcing show Kingpins. The follow-up is Blueprint, the denim festival, at Westergas. A special denim days program will take place with a range of events and activities in and around the most important denim stores in Amsterdam.

This year the best denim brands will join forces as Tommy Hilfiger Denim, Calvin Klein Jeans, Nudie Jeans Co., Lee Jeans, Kings of Indigo and Wrangler to name a few. But you can also expect cool stuff from the students from the Jean School. Denim City will be part as well.

The Program 2017

  • 17-23 April, City Center Program. A seven-day denim store experience. In the city of Amsterdam you can explore tailored launches, special presentations and expo’s at selected and key denim stores.
  • 19-20 April, Kingpins. A two day invite only denim trade show. At this International fabric sourcing trade show you can see the latest denim trends and see the new upcoming A/W ’18 – ’19 fabrics from the best denim mills worldwide.
  • 21 April, Transformers Summit. A one day denim discussion about sustainable denim. The Transformers conference ‘The True Cost of Sustainability’ will explore the possibilities, innovations and potential of sustainable denim.
  • 21-22 April, Blueprint Festival. A two-day denim spectacle at Westergasfabriek area. During two long days you can meet new developements from iconic denim mills and brands, see denim expo’s, meet denim designers and legendary denim personalities, participate on workshops, score some vintage stuff at the Denim Market. And last but not least there will be good music, food and beers.
Missed the previous Amsterdam Denim Days? Check out the recap video from last year.

See more pics from last year in Part 1 here and in Part 2 here.

Win free tickets for the Blueprint Festival.

For this edition I teamed-up with Blueprint Festival. You can win free tickets for the Blueprint Festival, so 5 x 2 denimheads can go for free to the festival with their buddy or BFF. How? Simple and follow these rules;

  • Step 1: Go to the Long John Instagram page here.
  • Step 2: Re-post the contest post.
  • Step 2: Follow Long John and Denim Festival.
  • Step 3: Tag your best friend(s) to join.

Next week, Friday the 7th of April, the 5 x 2 lucky winners will be picked random and announced on the Long John Instagram account.
Good luck & see you in Amsterdam at Amsterdam Denim Days!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.