Sneak Peak: Amsterdenim Flagship Store In Amsterdam

Amsterdenim will open their flagship store in Amsterdam early September, but you will get already a sneak peak in this article. With only 25m2 their store shows perfectly the brand’s DNA. The store is based on the first floor above Naked Espresso at the busy and famous Dam. The location is perfect to showcase the denim brand.

Small With Unique Experience

As the square meters are limited they can’t show the entire collection, but the most important items are available. More items of the Amsterdenim collection are available in a nearby shop-in-shop store at the Marlboro Classics store which is located in the Magna Plaza shopping mall. This is one of the main retailer partners of the brand.

A Hot Spot In Downtown Amsterdam

The store is a perfect chance to expand the brand’s awareness and appearance. For Amsterdenim it’s important to be available on a hot spot in downtown Amsterdam as the brand has a strong link to the city, not only with it’s name, also with their designs. The store has an unique view of the Palace at the Dam. A center point for tourists of the city of denim.

The Official Store Opening

The official store opening is on the 3rd of September, but now you already have a sneak inside the store : ) Go to Instagram to see how you manage to get your hands on free tickets for the special celebration openings party. Only 3 people can win. Good luck here!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.