amsterdenim longjohn

Amsterdenim Pays Tribute To ’80s Levi’s TV Commercial

Amsterdenim pays tribute to the iconic tv commercials which Levi’s screened on television during the ’80s and ’90s. The tribute is a modern interpretation of Levi’s bathtub commercial. Levi’s screened this commercial on television in 1986.

In the commercial, you see actor and model James Mardle stepping into a bathtub with his pair of jeans on after doing a workout. The commercial was to promote their 501 shrink-to-fit jeans, jeans that shrink around your body. Next, to this unique promotion of their new jeans and fabric, it was the music which made it extra cool. The song in the bathtub commercial is Wonderful World by Tony Jackson.

amsterdenim douwe bob

Amsterdenim X Musician Douwe Bob

For the tribute commercial, Amsterdenim teamed-up with Dutch musician Douwe Bob, the winner of The Best Singer-Songwriter NL and multiple Edison Awards. Douwe is doing exactly the same after his workout. He steps into a hot bathtub with his jeans still on. In the commercial, Douwe is wearing a pair of Johan jeans, tapered slim fit jeans, with a stonewash finish. The stonewash is another wink to the ’80s as this finish was the most popular one during these days.

Watch the Amsterdenim X Douwe Bob commercial here;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.