Last weekend denim brand Amsterdenim did again their great denim tanning event, this time at Cosmic Cowboys Store in Amsterdam – NL. Ben Fokkema (founder of Amsterdenim) developed a really cool idea to make the first tanned denim. It’s the same process as they used back in the days to make sailing sails more durable. It’s such a great idea to make a link with denim and this old technique. The perfect combination to promote denim and Amsterdam. Always so nice to see how Ben is so active to establish his brand in an original way. Check below some pics of the event and don’t forget to check out his brand. Till soon Ben!