blue blanket

Antonio Di Battista At The Union Trade Show

This week, denim collector and designer Antonio di Battista showed denim history during The Union trade show in Berlin, Germany. The Union is a unique trade show where 100+ curated (denim) brands came together to share their latest collections for Spring and Summer 2025. During the talk, around 20 rare (denim) pieces dating from the early 1900s to the 1950s were showcased. This is to inspire and educate the visitors of the trade show more about the history of denim.

antonio di battista

antonio di battista

antonio di battista

The Denim Designer And Brand Owner

Antonio Di Battista is an Italian designer involved in the denim business for more than 20 years. He graduated from the European Design Institute in Rome and currently lives in the east coast of Italy. During the years he collected more than 2,000 denim styles from all around the world. He’s using these as an inspiration for his design consultancy projects, but also for his Blue Blanket brand. With his Blue Blanket brand, Antonio brings the craftsmanship of Italy and Japan together, mixed with American influences and details.

antonio di battista

antonio di battista

The Highlighted Denim Styles

During the denim talk, Antonio shared true blue-gold treasures. Going from the first ever produced pair of Levi’s chinos to Boss of the Road denim pants. Shown were also unbranded buckle-back jeans, Koverall by Levi’s kid’s playsuit (more about the history here), a heavily worn Blue Bell chore coat, and an US Navy denim jacket. A coverall denim suit, an early pair of Levi’s buckle back, and ‘the mother of all jeans’, the 501 by Levi’s dating from 1947 were part of it as well. One of the last shown item was an original Wrangler cut-off denim vest with on the back ‘Dogtown’ written with paint. Referring to the classic skateboarding documentary.

antonio di battista

antonio di battista

A Closer Look At The Historical Denim Styles

After the talk, people had the chance to take a closer look at these historical styles. There was time for questions and making more close-up pictures. And of course to go deeper into certain stories that are attached to each denim garment. Hopefully, there will be a follow-up in January when a new edition of The Union show will take place. Fingers crossed!

antonio di battista

antonio di battista

www.blueblanketjeans.comhttp://unionshowroom.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.