What the FAQ
In the series ‘What the FAQ’ Nudie Jeans is highlighting and answering questions that have frequently been asked to them. The questions topics are about their sustainability work, product info, or general denim advice, and so on.
On their YouTube channel you can see in previous videos topics explained by experts and Nudie staff as ‘How to avoid crotch blowouts?’, or ‘How many Nudie fits are there in the collection’. In their new video, they’re answering ‘Are your jeans Sanforized?’.
What Is Sanforization
Sanforization is a treatment process patented by inventor Sanford Lockwood Cluett in 1930 to avoid shrinkage. It is mainly applied to cotton fabrics and textiles made from natural or chemical fibers. The method fixes the woven cloth in both length and width before cutting and producing, to reduce the shrinkage which would otherwise occur after washing. This is mainly an interesting procedure for dry (unwashed) pairs of jeans as pre-washed jeans are already washed in the factory. The results of Sanforization leads to around 1% – 3% shrinkage with home laundry, compared to 10% with Unsanforized fabrics.
The Video About Sanforization
Anna from Nudie’s customer experience team enlightens all those who are curious about how they’re working with the Sanforization process in their production. If you didn’t already know, watch the video;