nudie jeans
What the FAQ

In the series ‘What the FAQ’ Nudie Jeans is highlighting and answering questions that have frequently been asked to them. The questions topics are about their sustainability work, product info, or general denim advice, and so on.

On their YouTube channel you can see in previous videos topics explained by experts and Nudie staff as ‘How to avoid crotch blowouts?’, or ‘How many Nudie fits are there in the collection’. In their new video, they’re answering ‘Are your jeans Sanforized?’.

nudie jeans

What Is Sanforization

Sanforization is a treatment process patented by inventor Sanford Lockwood Cluett in 1930 to avoid shrinkage. It is mainly applied to cotton fabrics and textiles made from natural or chemical fibers. The method fixes the woven cloth in both length and width before cutting and producing, to reduce the shrinkage which would otherwise occur after washing. This is mainly an interesting procedure for dry (unwashed) pairs of jeans as pre-washed jeans are already washed in the factory. The results of Sanforization leads to around 1% – 3% shrinkage with home laundry, compared to 10% with Unsanforized fabrics.

The Video About Sanforization

Anna from Nudie’s customer experience team enlightens all those who are curious about how they’re working with the Sanforization process in their production. If you didn’t already know, watch the video;

www.nudiejeans.com

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.