ASICSTIGER X Sneaker District teamed-up with Denim City

ASICSTIGER X Sneaker District are launching a special edition of the GEL-LYTE III in a Japanese Black Denim version. The sneaker store Sneaker District will be the only Dutch store where this special edtion will be available. To celebrate this special ASICSTIGER X Sneaker District edition they teamed-up with Denim City. Denim City is Amsterdam’s only jean school and manufacturer. For this special edtion they created handmade tote bags, made from the same Japanese denim as the ASICSTIGER shoe.

Only 75 numbered tote bags are available for the first 75 customers in store that purchase the ASICS GEL-LYTE III – Japanese Black Denim edition. On top every instore purchase of the GEL-LYTE III edition is a ticket to win one of the five handmade custom jeans made by Denim City Amsterdam. The winners will be announced on the 28th of August. The ASICS GEL-LYTE III Japanese Black Denim will be available on the 16th of August at Sneaker District.

About Sneaker District store Amsterdam

Sneaker District is an Amsterdam based sneaker store and webshop established in 2010. The brands they are working with are ASICS, Nike, Adidas, New Balance, Vans, Arkk, Saucony, Puma and Reebok. Their store is located at the Rozengracht 21 in the centre of Amsterdam and soon they will open their second store in Antwerp, Belgium.

About ASICS Tiger and the GEL-LYTE III

ASICS Tiger is inspired by sport and defined by street culture. Bold collaborations and street fashion influenced design go beyond simply re-issuing classic sneakers. The core idea is about heritage and innovation. The popular ASICS Tiger footwear GEL-LYTE III was born in 1990, after that it began to release newly-improved trendy style footwear styles. This sports footwear combines the shoe tongue with the upper and divides it into two halves, which creates a more fitting and comfortable wearing experience. This tongue structure also represents a signature design of GEL-LYTE III. GEL-LYTE III utilizes GEL system to provide wearers with stability and cushioning function.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.