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Discover The Denim Mecca

The French tv show Asie Insolite went to Japan to discover the denim mecca city of Kurashiki and also the famous Kojima Jeans Street area in Japan. The host of the show, Guigui is taking you on a tour in an almost 20-minute documentary style. He’s exploring denim and jeans making and retailing in Kojima.

In the mini-documentary, you will see Guigui visiting six famous jeans manufacturers who will each show an insight into their brand. He’s visiting stores, fabric factories to see how they indigo-dye and weave denim fabrics, but also the stone wash treatment, and he’s learning how to place buttons and rivets on jeans himself.

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The Highlighted Companies

Highlighted are the companies Japan Blue, Whoval Co, Howa Co, Big John, Betty Smith, Showa Co, even the Kojima chamber of commerce and industry, and Japan’s Denim Days executive committee.

Watch The Documentary

You can watch the full episode of Asie Insoliete here;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.