When Dutch denim brand Atelier LaDurance entered the jeans market in 2002 they did something totally different than the rest. Their workwear inspired silhouettes from the ’40’s and ’50’s were classic and authentic. What the brand made distinctive was the branding, done by graphic designer Boy Bastiaens. Boy gave the brand an unique feel, something I still admire from his long and successful career. As I have a lot of the ALD styles in my private collection, I recently got my hands on this deadstock kids jacket. It’s the Novelty Jacket, a workwear blazer made from hickory stripe fabric. When I saw this jacket I got the same feeling as back in 2002 when Gerard Backx launched his brand. Still a pity that the brand isn’t there anymore…But this jacket is waiting for my little girl when she’s a little bit older. She can wear it perfectly with an original Levi’s Big E red line selvage jeans.

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (2)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (3)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (4)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (12)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (13)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (8)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (6)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (9)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (7)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (5)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (11)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (1)

Atelier LaDurance long john blog kids children jack jacket holland hickory stripe workwear made in france leather patch white blue jeans denim patch buttons laurel leaf deadstock (10)

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.