Atelier De Nîmes

Ateliers de Nîmes Is Made At It’s Birthplace Nîmes

The Ateliers de Nîmes brand is made in Nîmes, France, by Guillaume. He’s using denim als main fabric for his jeans. The fabric that goes back a long time in history. The origin goes back to the city where it all began, De Nîmes. It all started with a businessman from Nîmes, Joseph André, who brought in the 17th century fame to the city by establishing trading posts all over the world. The Andrés, who were a prominent protestant family in Nîmes, built their fortune in the silk industry and the commercialisation of the Serge de Nîmes, the famous ‘de Nîmes’ or denim.

This renowned fabric, made in the region with wool and silk since the 16th century, was used to make garments for locals. The wool came from sheep rearing and the silk from the magnaneries, or silk farms, in the Cévennes mountains. Silk and wool were later replaced by cotton, which was less expensive, imported from Africa and Asia.

Atelier De Nîmes

Guillaume from Ateliers de Nîmes.

The Export Of De Nîmes Fabrics

Later a lot of French protestants left their country for Italy, but also America, England, etc. They exported the de Nîmes fabrics as the demand for this specific fabric grew in that time. The best example is that Levi Strauss and the tailor Jacob Davis used the denim (de Nîmes) fabric too with their rivet invention to strenght their miner pants. The rest is history…

The Ateliers de Nîmes Workshop

In the video here below Guillaume tells how he started his business. He shows his atelier and how the denim fabric is woven.

 https://ateliersdenimes.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.