Available For Pre-Order Baretta X Uptown Keep Smiling Tee

Dutch retailer Baretta opened its doors around 30 years ago in The Hague. Since then they’re one of the leading (denim) shops in The Netherlands. A few years ago they completely restyled their store, and also opened their doors of their second one, Uptown.


The Collection Of The Store

The Baretta store sells a great variety of brands as Nudie Jeans, Tenue., Red Wing Shoes, Denham, Deus, Naked & Famous, Pig & Hen, and also more sports-related brands as Vans, Champion, and The North Face to pick just a few.

Keep Smiling Tee

As the current situation is tough for everyone, so also for brands and retail, they came up with an idea to keep their (denim) spirit alive. They combined their two store logo’s in an upcoming Keep Smiling Tee.


Pre-Order Only

The limited-edition tee is available on pre-order only which starts tomorrow, the 24th of April, at 12 am CET. Your ordered tee will be shipped out the first week of May.


Pre-order the Keep Smiling Tee here.

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.