Special Release Event Of The New Avant Magazine
Last month, Eric Maggiori set-up a special launch event for the release of the 5th volume of his Avant magazine. The event was held at the RRL store by Ralph Lauren, which is based in the Soho area in New York. Earlier in March, Eric already lauched the magazine at the RRL store in Los Angeles, check it out here. This follow-up event was a warm welcome for everyone.
The Content Of The 5th Volume
The 5th volume of Avant is themed: ‘An Anthology of Western Wear‘, and is edicated to Western Wear. This issue learns you everything you need to know about the Western lifestyle and the clothing of the cowboys.
In the magazine, Avant will also tell how the great painters and Hollywood have greatly contributed to mythologize the image of the cowboy. The magazine will trace the evolution of the Western style, focusing on the history of two of its most iconic pieces: the Western shirt and the Stetson hat.
The story of the great rodeo tailor, Rodeo Ben, the man who designed the first Wrangler jeans (more about this first jeans here), is also included. Next to that, Avant chatted with Cowboy Phil Rupp, a sunny character who collects fancy cowboy suits and shirts, Courtenay De Hoff, a cow girl turned to television host, Barbanera’s designer and creative director Sergio Guardi and vintage collector Bernie McMahon.
Read more of the content of this issue here.
The Reprint Is Now Available
The 5th issue of Avant ‘An Anthology of Western Wear’ was sold-out in an blink of an eye, but luckily it’s already reprinted, so grab your copy here.
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