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Long John - Daily Magazine About Denim & Authentic Products
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23 February 2017by No Comments

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wouter munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

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Long John is an online magazine established in 2011. Your guide with daily updates about denim and high-quality made products and initiatives. Celebrated it's 10th anniversary in 2021. Titled by Rivet 50 as ‘Denim Influencer 2020’.

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From the Archives: When the ‘small e’ on the pocketflasher meets the ‘Big E’ orange tab on a pair of deadstock @levis Juniors jeans from the early 1970’s. The orange tab was introduced in 1969 as a ‘Big E’ version, which was used until 1971, so only produced for a few years. They continued the orange tab after 1971, but then as a ‘small e’ version.

@levis used the orange tab on their more fashion styles such as bell-bottoms and boot cuts. 

This pair is probably produced in the transition period when the brand switched from ‘Big E’ to ‘small e’. 

Thanks to @hartendief_vintage for including this pair to my denim archive! 👌
From the Archives: When the ‘small e’ on the pocketflasher meets the ‘Big E’ orange tab on a pair of deadstock @levis Juniors jeans from the early 1970’s. The orange tab was introduced in 1969 as a ‘Big E’ version, which was used until 1971, so only produced for a few years. They continued the orange tab after 1971, but then as a ‘small e’ version.

@levis used the orange tab on their more fashion styles such as bell-bottoms and boot cuts. 

This pair is probably produced in the transition period when the brand switched from ‘Big E’ to ‘small e’. 

Thanks to @hartendief_vintage for including this pair to my denim archive! 👌
@longjohn_denimblog
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From the Archives: When the ‘small e’ on the pocketflasher meets the ‘Big E’ orange tab on a pair of deadstock @levis Juniors jeans from the early 1970’s. The orange tab was introduced in 1969 as a ‘Big E’ version, which was used until 1971, so only produced for a few years. They continued the orange tab after 1971, but then as a ‘small e’ version. @levis used the orange tab on their more fashion styles such as bell-bottoms and boot cuts. This pair is probably produced in the transition period when the brand switched from ‘Big E’ to ‘small e’. Thanks to @hartendief_vintage for including this pair to my denim archive! 👌
16 hours ago
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1/9
Interesting and inspiring content is more important than numbers in my opinion, but you have to celebrate each milestone, right?! Reached the 65K followers! Big thanks to you all! Now, let’s hit the 70! 👖💪👖
@longjohn_denimblog
@longjohn_denimblog
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Interesting and inspiring content is more important than numbers in my opinion, but you have to celebrate each milestone, right?! Reached the 65K followers! Big thanks to you all! Now, let’s hit the 70! 👖💪👖
2 days ago
View on Instagram |
2/9
Starting the week slowly with a fine worn-in pair of @nudiejeans by @nudiejeansamsterdam. 👌
@longjohn_denimblog
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Starting the week slowly with a fine worn-in pair of @nudiejeans by @nudiejeansamsterdam. 👌
3 days ago
View on Instagram |
3/9
Have a great Selvedge Sunday everyone! ✌️

Ps; wearing the @blueblanketjeans J11 jacket in the video.
@longjohn_denimblog
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Have a great Selvedge Sunday everyone! ✌️ Ps; wearing the @blueblanketjeans J11 jacket in the video.
4 days ago
View on Instagram |
4/9
The new @kapitalglobal look book for the Kountry collection is just released. As always, the lookbook is shot by photographer @eric_kvatek. It’s his 45th project for Kapital already, and again, he created a typical Kapital feeling to showcase the new collection.

Go to Long John (link in bio) to see more of the lookbook! 💪
The new @kapitalglobal look book for the Kountry collection is just released. As always, the lookbook is shot by photographer @eric_kvatek. It’s his 45th project for Kapital already, and again, he created a typical Kapital feeling to showcase the new collection.

Go to Long John (link in bio) to see more of the lookbook! 💪
The new @kapitalglobal look book for the Kountry collection is just released. As always, the lookbook is shot by photographer @eric_kvatek. It’s his 45th project for Kapital already, and again, he created a typical Kapital feeling to showcase the new collection.

Go to Long John (link in bio) to see more of the lookbook! 💪
The new @kapitalglobal look book for the Kountry collection is just released. As always, the lookbook is shot by photographer @eric_kvatek. It’s his 45th project for Kapital already, and again, he created a typical Kapital feeling to showcase the new collection.

Go to Long John (link in bio) to see more of the lookbook! 💪
The new @kapitalglobal look book for the Kountry collection is just released. As always, the lookbook is shot by photographer @eric_kvatek. It’s his 45th project for Kapital already, and again, he created a typical Kapital feeling to showcase the new collection.

Go to Long John (link in bio) to see more of the lookbook! 💪
@longjohn_denimblog
@longjohn_denimblog
•
Follow
The new @kapitalglobal look book for the Kountry collection is just released. As always, the lookbook is shot by photographer @eric_kvatek. It’s his 45th project for Kapital already, and again, he created a typical Kapital feeling to showcase the new collection. Go to Long John (link in bio) to see more of the lookbook! 💪
4 days ago
View on Instagram |
5/9
Weekend vibes! How many pairs do you count of this giant @deeceestylezurich pile? 🤷‍♂️
@longjohn_denimblog
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Weekend vibes! How many pairs do you count of this giant @deeceestylezurich pile? 🤷‍♂️
5 days ago
View on Instagram |
6/9
Starting Fade Friday with these two pairs of @oldblueco jeans. They’re exactly the same, same fit and fabric, but different outcome. That’s the beauty of worn jeans, it reflects the lifestyle of each wearer. 💪
Starting Fade Friday with these two pairs of @oldblueco jeans. They’re exactly the same, same fit and fabric, but different outcome. That’s the beauty of worn jeans, it reflects the lifestyle of each wearer. 💪
Starting Fade Friday with these two pairs of @oldblueco jeans. They’re exactly the same, same fit and fabric, but different outcome. That’s the beauty of worn jeans, it reflects the lifestyle of each wearer. 💪
Starting Fade Friday with these two pairs of @oldblueco jeans. They’re exactly the same, same fit and fabric, but different outcome. That’s the beauty of worn jeans, it reflects the lifestyle of each wearer. 💪
Starting Fade Friday with these two pairs of @oldblueco jeans. They’re exactly the same, same fit and fabric, but different outcome. That’s the beauty of worn jeans, it reflects the lifestyle of each wearer. 💪
Starting Fade Friday with these two pairs of @oldblueco jeans. They’re exactly the same, same fit and fabric, but different outcome. That’s the beauty of worn jeans, it reflects the lifestyle of each wearer. 💪
@longjohn_denimblog
@longjohn_denimblog
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Follow
Starting Fade Friday with these two pairs of @oldblueco jeans. They’re exactly the same, same fit and fabric, but different outcome. That’s the beauty of worn jeans, it reflects the lifestyle of each wearer. 💪
6 days ago
View on Instagram |
7/9
A new pair of special @nike’s are created by sneaker customizer @ant.kai. He created a custom pair of @sacaiofficial x Nike’s with a Boro and Sashiko look as they’re inspired by the Japanese reinforce and repair stitching technique. 👌

Go to Long John (link in bio) to read all about it! 💪
A new pair of special @nike’s are created by sneaker customizer @ant.kai. He created a custom pair of @sacaiofficial x Nike’s with a Boro and Sashiko look as they’re inspired by the Japanese reinforce and repair stitching technique. 👌

Go to Long John (link in bio) to read all about it! 💪
@longjohn_denimblog
@longjohn_denimblog
•
Follow
A new pair of special @nike’s are created by sneaker customizer @ant.kai. He created a custom pair of @sacaiofficial x Nike’s with a Boro and Sashiko look as they’re inspired by the Japanese reinforce and repair stitching technique. 👌 Go to Long John (link in bio) to read all about it! 💪
6 days ago
View on Instagram |
8/9
@secondsunrise_sthlm showing the new @tcbinoue denim jacket and jeans, their take of original @wrangler’s styles. 

The new unworn items are by @tcbinoue and worn items are vintage @wrangler’s. 🤠
@secondsunrise_sthlm showing the new @tcbinoue denim jacket and jeans, their take of original @wrangler’s styles. 

The new unworn items are by @tcbinoue and worn items are vintage @wrangler’s. 🤠
@longjohn_denimblog
@longjohn_denimblog
•
Follow
@secondsunrise_sthlm showing the new @tcbinoue denim jacket and jeans, their take of original @wrangler’s styles. The new unworn items are by @tcbinoue and worn items are vintage @wrangler’s. 🤠
7 days ago
View on Instagram |
9/9
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