Benzak Made In Japan Look Book Shot At Pols Potten

The core collection of Benzak Denim Developers (BDD) is the made in Japan line. This collection is totally produced in Japan, from fabric to the production of the items. Next to this premium line, the brand serves also a European line which is sharper priced but still features the iconic details and DNA of the denim brand.

Read more about the European BENZAK collection here.

Collaboration With Pols Potten Amsterdam

To celebrate their core collection they teamed-up with Dutch interior design brand pols potten, which are active since 1986, to create something special. As they share the same artisanal detailed approach and create both high-quality, and timeless pieces, it was a natural step to collaborate on this look book.

The look book is shot at the pols potten image store. The image store is based in a former warehouse on the KNSM island in Amsterdam. They have a fine selection of sofas, lamps, vases, crockery and 1,000 other things.

Fresh Look Book

The pols potten space couldn’t have been more perfect to shoot the look book. The incredible daylight and the rawness of the interior architecture added what can only be described as an open and inviting space that inspires creativity. Each image focuses on one of BENZAK’s made in Japan line jeans within a contextual interior setting. The look book shows a fresh mix of jeans with the most fitting decor designed by the pols potten.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.